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Happy Independence Day to those in the US and a belated Happy Canada Day to my northern brethren. 2009 is half gone so the question is how did you do so far?
Whether good or bad this is the time to pick up your focus and get things done. Now off to the blogs.
WP Nerds – Discover how you can use WordPress for much more than just a blog. It can be a squeeze page, a sales letter a membership site and more.
Top Traffic Tips Call – Thursday night Willie Crawford and Doug Champigny did what was scheduled to be a 2 hour call that went 3+ hours. You can buy the replay and transcript at a $20 discount but only until July 9th.
Membership Tactics – Just released the product today at a special discount for readers through July 8th at a 55% discount from the regular price.
10 Days Of Summer – Get great gifts from 14 marketers. Ends July 8th so get them now.
Upcoming with Mike
I will be on two Blog Talk Radio shows this week – Tuesday and Wednesday
Blogging with Michael – Tuesday at 11 am edt I will be a guest of Michael Savoie and we will be talking blogging.
WordPress Q and A – My monthly Q and A call to take your questions and hopefully supply you with answers. Wednesday at 7pm edt. Will have my good friend Steve Roye of Real First Steps to keep me from getting into any techno-geek speak.
Where in the Blogosphere is Nicole Dean?
Nicole will be here next month as a guest blogger for a week. This week she was at Odin Sorensen’s blog . If you have specific topics you would like Nicole to address when she visits here let me know with a comment.
Thats all for this week. Stay focused and “Git R Done”.
Today I wanted to discuss something that is probably one of the biggest killers of new people and some older people in getting your business going. It came to me during a 3 hour call Willie Crawford and Doug Champigny did last night on 14 ways to generate traffic.
Aside – The call was great and if you did not attend you should go pay for the replay and transcript which will be available next week. Sign uphere and you can get it at $20 savings before the 9th.
They were discussing 14 different ways to get targeted traffic to your sites. The thing is some of the ways they both used and some of the ways only one used extensively.
The key was to get good at a specific way and understand how to use it in a time efficient manner. Then track the results so you know what your return is on your effort.
Too often we try to do all 14 things at once. We end up doing none of them well and have absolutely no idea what worked and what didn’t. (Notice the use of we I have definitely been guilty of this.) All too often nothing works because none of the many things were done properly.
Here is an example. If you want to use Twitter to drive traffic you need to understand a few things.
How to get targeted followers
What tools to use (most are free)
How to track your results
How to manage your time effectively.
See Twitter can be addictive and become a huge time drain. Manage your time and know your results and you can realistically decide if it is worth your effort once you are using it properly. Just go out and do an occasional tweet and then be sucked in to the socializing and it can be a business killer. (To better use Twitter check out Advanced Twitter Marketing – gets two thumbs up from me.)
Willie talked about article marketing and how a single article could make thousands of dollars but most don’t and you need to be doing more than just a few to get that kind of response.
Like blogging it is the sum total of what you are doing that will make it powerful and work the best for you. Just doing one article and deciding if it is worthwhile will rarely work for you.
The point is that YOU need to get good at one thing at a time. Focus in on it and tweak it then and only then add a new item. Test and track all of them and as you keep adding more ways for traffic put your time and effort where you get the best return. Each person’s business will be different.
All of the 14 ways covered in last night’s call work and can help your business but only if you take the time to get good at them one at a time. The same applies to all aspects of your business.
Go sign up and grab the discount on the call and transcript while you can then start applying them one at a time to grow your business.
One of the things I rant about regularly is taking action. Now lets be clear this is actions that will move your business forward not the maintenance crap that is necessary but can overwhelm you.
Taking the time to accomplish at least one step to improve your business is the key. It is a brand new month and the year is half gone. Are you satisfied?
I am not but then I wasn’t taking action for a couple months. May and June have been fantastic but March and April sucked. I spent as much time on my business in those months but I was in a funk and not completing things. Too much perfectionism and not enough “Git R Done”.
The difference is amazing in my bank account and that is the ultimate measuring stick.
Today is an example. Had a lot to get accomplished and I want to go chase the white ball among the trees this afternoon. After all through the rest of this holiday week end it will be too crowded at the golf course.
Will be leaving for there as soon as I finish this post. Here is the morning schedule.
Got up and made coffee always my first priority
Fed the turtles and sat down to check email and support
Shared the overnight items from my Google reader that were worthwhile
Sent out the daily ezine
Ate breakfast
Ran to the supermarket
Added the new month of content to Super Traffic MRR to drip out later this month
Now I am off to chase the little white ball under every tree on the course. What did you get done?
Mike Paetzold
P.S. Don’t forget the Traffic Tips Call with Doug Champigny and Willie Crawford tonight at 9pm. You need to sign up to attend. There will be a replay but it will be a paid product so you really don’t want to miss this call.
You really need to make time tomorrow night for a great free teleseminar. Willie Crawford and Doug Champigny will be talking traffic. Both are 6 figure earners and will be revealing there tips live on the simulcast.
The replay will only be available as a paid product so block out the time, come with your note book and find ways to generate the traffic you need. I will be.
Yesterday Mike Steup launched his 10 Days Of Summer Giveaway. It will be around until the 8th of July so make sure to get there today. I have not been promoting a lot of giveaways because finding good ones has become a problem.
Too much junk in a lot of them. This one is invitation only and 14 top marketers have each added a quality gift. Go get the things that can help you NOW and ignore anything that does not.
by Mike Paetzold – Copyright 2009 – All rights reserved
PLR or private label rights products are often looked down upon by a number of people but using them properly they can be a great tool to build your business.
Here are 5 different ways you can use PLR to increase your business.
Create your own product for sale
Create an ethical bribe for your list building
Create your email follow up series
Create blog content
Create video content
Before we get into each item you do need to understand that this will take a bit of that dang old 4 letter word – WORK. But it takes a lot less than it would to start from scratch. Someone has done the bulk of the research for you.
For an example we will discuss how you could take a few PLR products and make a complete sales and traffic system from it. This will usually take a complete PLR package or a few PLR products on the same topic. This is a model I use regularly.
Create Your Own Product
This is where most people usually start out using PLR products. You find a quality product on a topic you have researched and found to have profit potential.
Edit the book, audio or video that you got. Add in your own referral links for related products. Change up the graphics and either create or edit the sales letter. You now have a new product.
To get someone to sign up to your list you need to have something of value. I call this your ethical bribe because that is what you are doing. Bribing them to give you permission to contact them in return for what ever you are giving away. It needs to have a value that overcomes their reluctance to get more email.
Depending on what type of product you created this can be an audio interview, a free video or a report/e-book of some type.
The process is similar to creating your own product with PLR except this time you will be adding a squeeze page instead of a sales page.
This will allow you to easily populate the follow up series for the people that have signed up through your squeeze page. You can use an article pack or split apart a report to create an ongoing series of emails each of which will send people to your sales letter or another related affiliate product.
Now you have a way to keep in touch with prospective customers and continue the conversation and build the relationship with your potential customers.
For more information on creating and using email marketing check out Email Promos Exposed.
Create Blog Content
Blogs especially properly set up WordPress blogs are loved by the search engines. This can allow you to get free traffic from the search engines. Using PLR articles that you have re-written or splitting apart a PLR ebook can allow you to target the keywords for your product.
Link from each blog post to your squeeze page system and you now have a good traffic source to start building your list. Let the email follow ups send them to your product.
For more information on creating and using blogs check out WordPress Made Easy.
Create Video Content
Video through You Tube and other sites can be a great way to generate traffic. PLR video can be easily edited to create these videos or you can use article content to create a power point video by adding the article content and doing a voice over of it.
You will find that video PLR is readily available and can make great products also.
For more information on using PLR video check out Using PLR Videos.
Conclusion
These are 5 ways that you can use PLR to build your business. Just make sure that you double check the rights document that comes with all PLR. Not all items called PLR have the same rights and you want to make sure that you do not violate the rights for any package.
Combine all 5 and you have a complete marketing system for your new product.
Mike Paetzold uses PLR extensively in various niche markets. To discover how to find and prove out niche markets check out hisNiche Affiliate System.
You may use this article as long as it is unchanged (including the resource box) and all links are maintained.
Tracking Your Way To Profits – Just released a totally revised version of my report that you can grab for free. Do check out the rebranding options though as it can become a great silent sales person for you.
Pet Niche PLR Pack – Great package of PLR on pet birds, dog breeding and owning a cat. Complete action plan listed in previous post for how to use these for your business.
Thriverman – Great video that can teach you a lot. Yes it is part of a pre-launch but follow the series and learn from how they do things. Great marketing ideas available for those that follow the series so sign up today.
Resell Rights Fortune – Done with the launch but still a great membership that every serious marketer needs access to.
Where is Nicole?
Remember that Nicole Dean will be here for 5 days in August as a guest blogger. Keep track of her Summer Blog Tour as she is putting up some great information. Check out this Squidoo lens to see where she is going. Let me know what you would like her to write about in the comments.
Because today is the first day of summer and Fathers Day I have decided to add access to my Freebie Friday here on the blog. Usually this is only for Twittter followers and subscribers. If you find it helpful make sure you sign up for the mailing list in the upper right hand corner.
Now I am off to NJ to visit with my brother and son at my Mom’s. Enjoy the day I will be.
Another week has passed and I hope you have been following the series here on taking action. Taking action and finishing things will help you improve your business.
Sometimes a bit of a challenge is what it takes so let me know what you did in the comments or even better publicly state what you will do today.
Been a very busy week here so lets get in to the review and start with the blogs.
WordPress Made Easy - Totally revamped product brought up to date for version 2.8 with some great additions. The perfect blogging starter. Last day today for the $20 discount on the re-launch.
Resell Rights Fortune – The ultimate resell rights membership site. Great searchable data base and a very easy way to find PLR, MRR or RR products for just about any topic. A great resource for any serious marketer. I grabbed a membership as soon as it launched. Price increases June 16th.
WordPress Upgrades – Some of you don’t want to be bothered with upgrading your blogs with the new versions that come out so I have added a service where my team and I will do it for you.
Super Traffic MRR – This was done as part of a challenge for a course I am taking on PLR CopyWriting. Continuing to learn new things and apply them is the only way to advance your business. Because this is a test it is a ridiculously good deal for those that will take action and use the resource.
Where is Nicole?
I told you Nicole Dean will be stopping here in August but she is spending her summer touring the blogosphere spreading her knowledge. Check out what she has added to Shannon Cherry’s Be Heard Blog. Have a marketing topic you would like Nicole to expound on here leave it in the comments.
So that is all for this week. Make sure you too are taking action and completing things each day. Off to do my action tasks today.
It has been an ongoing topic here about taking action. Massive action to completion. Getting one thing done, finished, complete (see a pattern there) before you go to the next thing. A great way to avoid information overload.
It has been beaten into my head from a variety of people regularly and I am sure you have heard it too but like me until recently have too many things going at once and none done. Marlon Sanders talks about it in just about every email he sends.
Despite hearing that for years from him it was when I grabbed Robert Plank’s Time Management On Crack and started applying the items in it that it made a huge difference. After all if that young punk could do what he does I could surely do more than I was. (Yes that sentence was put there just because I know Planky will be by.) Getting things done good enough works and you can always go back and make it better.
That has allowed me to just get things done like the report I added to my list building. One of his rules is if you buy it use it in 24 hours. I did just that with the Social Networking PLR Pack from Doug Champigny.
I wanted a new lead generation system and the Social Networking Report in there was perfect for what I had in mind. I have a few products on Twitter and lots of stuff on WordPress so it would be a perfect ethical bribe for potential customers. It was what my potential customers would be interested in.
By following the 24 hours rule it was up and live at http://socialbiznetwork.com within four hours of purchase.
Tomorrow I am re-launching my WordPress Made Easy product (not linked because there will be a 4 day special discount for the re-launch so it costs more today) as I have just re-done all of the videos and the work books to bring it up to date, Created when WordPress 2.0 was the latest version the changes as we approach the release of 2.8 have been huge and it was either redo it or close it up.
Had it all done yesterday and when I saw the number and size of the files I knew it was time to learn something new. It had the potential to create havoc because of the amount of videos and bandwidth so it was time to figure out Amazon S3. That is accomplished now so there are no worries.
The key is that before this morning I knew nothing about Amazon S3 except that it was a good way to deliver high bandwidth items and lots of people use it for videos and downloads.
So off to Google and then YouTube and now although not an expert I have everything working and tested. Mainly because I decided that I would and ignored everything else until it was done.
So two questions today -What is holding you up?
And why aren’t you blowing it away?
Just about any technical question you have can be overcome using Google and YouTube so stop the excuses and as Larry “The Cable Guy” would say “Git’r done.”
The 65th anniversary of D Day today. School is out here and the rain just hasn’t stopped all week. That is good though because it has allowed me to get things done. Working on 4 must do items a day has been working and things are getting finished.
WordPress will be launching 2.8 this Wednesday and just finished the re-do of WordPress Made Easy product to re-launch then. Two other products almost ready. Look for it to be a busy summer.
In August Nicole Dean will take the reins here for a week as guest author. She is calling it her Rock Star Blog Summer Tour. So each week I will be adding a new section – Where’s Nicole?
This week she was at Frugal WAHM Talk Radio. Keep up to date with her tour and you may win some prizes.
New PLR 2 pack – Doug Champigny released a social marketing PLR Pack that includes Building Your Business With Social Networking! with squeeze page and blog theme and MySpace Profit Strategies! with sales letter, download page and 5 articles. A great deal at just $17.
Twitter Time Saver – Easily become an authority figure to your Twitter followers in 30 minutes or less a day. Works on any niche.
Call with Doug Champigny on Twitter Marketing – Last Thursday night it was my pleasure to interview Doug Champigny to discuss using Twitter for marketing. He addressed my two concerns getting targeted followers and keeping your time spent effective so you get a ROI on it. Listen to it before I take it down.
Upcoming
If you are here before noon on Saturday stop by the Affiliate Funnel Seminar. I will be speaking on “Leverage is the key to your business” free to all Affiliate Funnel members. You can join Affiliate Funnel for free, login and grab the conference information on the lessons page.
Will be re-launching WordPress Made Easy on Wednesday in conjunction with the release of WordPress 2.8.
