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I almost never publish other people’s articles on this blog. Today I am going to make an exception. This was an article from Marlon Sander’s that struck a chord with me and I am sure it will with others.

“The Basic Dilemma Of Internet Marketers That You’re Probably Struggling With Also — And What To Do About It” By Marlon Sanders

There’s a basic dilemma all Internet marketers face:

Learn the new methods that get better results

Versus –

Do the basics that you know work.

If you want to make maximum profits, then you need to learn and use the latest methods on the one hand.

On the other hand, if you want to make maximum profits, you have to DO things and FOCUS. You can’t learn everything and do everything.

It’s a classic double bind.

If you spend all your money and time learning new things to get better results, then you don’t have time to DO the things you know work.

At the same time, if you spend all your time DOING, you often miss out on the easy profits created by newer, more state-of-the- art methods.

This puts internet marketers in a real time crunch because a person can’t do both — learn all the new methods hitting the market practically weekly AND also DO what needs to be done to make a profit.

What’s the solution?

I call it breathing. It’s a natural rhythm. You learn. Then you do. You learn. Then you do.

If you get stuck in learning and don’t do, you won’t make the most you can. And vice versa, if you DO but don’t learn, you’ll spin your wheels and quite possibly not succeed.

In my case, I’m devoting this whole entire year to implementing just one new SYSTEM of thinking in my business.

I started on this system one year ago. And I let myself get quickly sidetracked last year. I decided that this year, I want to take the one concept and fully and completely implement it.

I talk to some marketers who just don’t know what they’re doing. They REALLY need to learn more. They need to learn about writing copy, graphics, doing surveys, finding markets and product creation.

On the other hand, there are MANY marketers who HAVE been in this business 3-5 years and know all the basics and some of the advanced stuff.

Yet, they just don’t get products out. They don’t get promos done. They get caught up in the paralysis of analysis and don’t do ANYTHING.

That’s why the natural rhythm of money is to learn and do.

Learn and do. If what you DO doesn’t work, it’s time to LEARN some more. But if you haven’t DONE what you’ve LEARNED, it’s time you focus on DOING for awhile.

A lot of people get stuck on that point because DOING is a pain in the tail end a lot of days. You ALWAYS are going to be afraid of making mistakes. You are ALWAYS going to run into frustrations and things that don’t work right.

It’s ALWAYS going to take longer and be harder than you THOUGHT.

But the people who succeed can tolerate the PAIN OF ACTION. It’s easy to sit back and learn. I love it. But DOING means you run into obstacles and things that don’t work right.

It means you’re confronted with the details of learning programs. It means you’ll screw up and make mistakes. Worse than that, it means you’ll DO things that don’t work!

For every 1 thing that WORKS, you’ll likely try TEN that don’t. And I don’t care WHO you are. If someone denies that, they either don’t have much experience, they’re lying or they aren’t honest with themselves.

I remember discussing this whole topic with Cory Rudl in times past. I would think I was the only one who had such and so thing not work right. I’d talk to Cory and find out that he’d had the same exact issues.

It made me feel a little better that I wasn’t the only one in the world who had things that didn’t work as I anticipated.

I hope this article gives you a little more clarity on the fundamental dilemma of Internet marketers and puts you on the path to greater profits.

Marlon Sanders

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Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.” If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit: The Amazing Formula.

Hope you enjoyed it as much as I did.

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Think about all the pages you use in your marketing system. Now I usually make sure I use them all. At least I try to ;-). A review last week showed me some gaping holes I had left open by hurrying.

It wasn’t that I did not know better. We are all busy and sometimes too busy trying to get this and that done. We sometimes just overlook the obvious.

For an example - I have been setting up some email follow up series on a few Clickbank products from a membership site I belong to. Now I receive the emails as part of the package so it is quite quick to set up. Sometimes, because it is easy we forget to do the whole job. If I had been creating them I would have been thinking about the pages that needed to be set up.

Instead, because it was “easy” I was more worried about trying to get them up and running, get the Adwords campaign working properly, test various ads and keywords and track the conversions.

What I didn’t do in my hurry is to set up the little things. I found that all those subscribers were going to the default page from my autoresponder when they clicked submit. To make it worse I was paying to get them and not taking every advantage of getting a return on my money. Boo hiss on the Old Bald Guy.

Yep, I copied and pasted the emails in but I forgot to take the time to create a custom page to explain that they would have to verify their email to receive the series they signed up for. More importantly, because it wasn’t my page I couldn’t have a little ad to pick up an extra sale or two every so often.

This is one of the easiest ways I know to add a sale if you match the product with the offer in your email series. Normally, this is a no brainer for me. But we all know the old saying - haste makes waste.

I have a variety of Resell Rights Products that I can usually match something to the topic of the email series. I prefer it to be a relatively inexpensive product that people will buy on the spur of the moment. Even $5-10 products add up if you are driving traffic to build your list.

The other thing is that I did not set any of these series up to show my co-registration page. Dumb, dumb, dumb. Having my co-registration page show once people verify their email address has normally added an additional 20-30% of any list I have been building.

Well, I quickly realized that my haste was costing me big time. I started fixing these little leaks. The first week it made me enough extra money to be able to order extra co-registration credits and get more subscribers without coming out of my pocket. Of course I do make sure that all those co-registrations will also get a chance to make an impulse buy ;-).

If you are building your list (and you should be), make sure you are not overlooking these little holes in your marketing plan. You will be surprised at what a difference it can make in your bottom line.

Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.

You may use this article as long as it is used in its entirety and the links are maintained. If you have rebranded Opt In Master Course you may substitute your link for mine.

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One of the biggest problems most newer marketers online have is defining their business. I might even be able to retire if I had a $1 for every person I have heard when asked what their business is answers “I just want to make money.”

Now that is probably something that we all want to do but the question is how? Have you decided on an actual business model to generate that money you want?

Business is business whether based on line of off line. You have to have a plan and a goal.

You have to avoid the information overload.

Below are 5 steps to take to get your business started.

• Define your business.
• Plan out the ways to implement your business.
• Break that plan into small pieces.
• Put the blinders on once you have decided how you are going to build your business.
• Set a time frame to review and adapt.

Define your business

Decide what you are going to do online. There are lots of choices. Affiliate marketing, Adsense, your own product, etc.

Plan out the ways to implement your business.

If you are going to do Adsense figure out how you are going to put up the sites, etc. Affiliate marketing - decide what types of products and how you are going to promote them.

Break the plan into small pieces

I’ll use the Adsense example. You need to get a Google account, be able to get pages on line, optimize them for search engines, build back links, etc.

Put the blinders on

If you decided on Adsense in our example you will not look at all the distractions. You will spend your time building sites, getting the links, optimizing your pages, etc. You won’t get sidetracked into all the other things that look like just can’t miss prospects.

Set a time frame to review and adapt

Do a review of what you have accomplished. It can be monthly, quarterly or whatever works for you. Use this to decide what you are doing well and what is not working. It is okay to change and adapt if you find you need to. Just make sure that it is based on what you are doing and not chasing the latest and greatest money making scheme.

Follow these 5 steps and you will be surprised at how fast your business can come together.

Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.

You may use this article as long as it is used in its entirety and the links are maintained. If you have rebranded Opt In Master Course you may substitute your link for mine.

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Quite often I get asked “How do I get started with my first autoresponder?” It is probably the one thing that keeps people from starting to build their sales system. It really is not hard if you split it apart. Plan the system and the email series will almost write themselves.

The first thing is to decide on the purpose of your series.

• You are trying to drive traffic back to your sales page from your squeeze page on your product
• You are trying to warm up and create the relationship with new members of your list or ezine
• You are providing a tutorial on using your membership site
• And there are probably as many other purposes as your mind can create

Second you want to make sure that you provide what you used as a hook for the sign up.

• Send the download link for the video
• Send the download link for the pdf or special report
• Provide the e-course

Third determine what products you want to promote. Make sure that they match what you have used as an offer to join your list. This is probably the most important thing.

The worst thing you can do is to offer things (even in a signature ad) that have nothing to do with the topic that interested your subscriber to subscribe.

If you want me to unsubscribe quickly, offer me items that are about marketing when I signed up to a desserts newsletter. Now, offering custom cake pans, baking stones, recipe books, etc. would fit right in with your topic. Offering me an autoresponder service would not.

The important thing is to let people know you and start to develop a trust with you. Do that and you no longer sell things but recommend things. Your pocket book will love the difference.

Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.

This article may be used as long as it is in it’s entirety and all links are maintained.  If you are a rebrander of Opt In Master Course you may substitute your link for mine.

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The dog days of summer are almost done.  Soon everybody will stop complaining about how slow things have been.  Business will pick up with the arrival of Labor Day in the U.S.  Are you ready?

Have you taken the time to set up all the little things that will mean the difference between success and failure once September arrives?

Have you gotten the basics for your funnel set up?

The funnel is a simple thing that successful marketers embrace and unsuccessful marketers ignore.  You need a low cost way to bring in people to your circle of influence.  There you can build the relationship. Then and only then are you likely to sell your higher cost (bigger profit) items.

Take the time to write out how your funnel will be set up for the fall.

Decide what you are going to use at all points in your funnel.

Below are 3 things that you should have in place before the weather turns.

Set up your autoresponder and tweak them to help you bring people through the funnel that you have set up. Check that all the links in the email series are working.  Test, test and test some more.

Pick out the products that you want to promote.  Set up a full sales process for them while you have the time. Create the special report that you will use for a lead in.  Create your squeeze page to give away your special report. Have the autoresponder loaded for follow up. 

Set up your split testing process for your squeeze pages.  Find out which one works best. Keep testing it to improve it. 

Set the process up now while you have the time.Take advantage of this time and profit from it when the tide turns.  You will be ready and will leverage your efforts now many times over.

Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.  

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You may use the above article as long as it is used in its entirety and all links are maintained.  If you are a rebrander of Opt In Master Course you may substitute your referral id for mine.

 

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