5 Ways To Use PLR To Increase your Business

by Mike Paetzold – Copyright 2009 – All rights reserved

PLR or private label rights products are often looked down upon by a number of people but using them properly they can be a great tool to build your business.

Here are 5 different ways you can use PLR to increase your business.

1. Create your own product for sale
2. Create an ethical bribe for your list building
3. Create your email follow up series
4. Create blog content
5. Create video content

Before we get into each item you do need to understand that this will take a bit of that dang old 4 letter word – WORK. But it takes a lot less than it would to start from scratch. Someone has done the bulk of the research for you.

For an example we will discuss how you could take a few PLR products and make a complete sales and traffic system from it. This will usually take a complete PLR package or a few PLR products on the same topic. This is a model I use regularly.

Create Your Own Product

This is where most people usually start out using PLR products. You find a quality product on a topic you have researched and found to have profit potential.

Edit the book, audio or video that you got. Add in your own referral links for related products. Change up the graphics and either create or edit the sales letter. You now have a new product.

For more information on using PLR check out The PLR Tutorial Videos.

Create An Ethical Bribe

To get someone to sign up to your list you need to have something of value. I call this your ethical bribe because that is what you are doing. Bribing them to give you permission to contact them in return for what ever you are giving away. It needs to have a value that overcomes their reluctance to get more email.

Depending on what type of product you created this can be an audio interview, a free video or a report/e-book of some type.

The process is similar to creating your own product with PLR except this time you will be adding a squeeze page instead of a sales page.

For more information on list building check out Accelerated List Building.

Create An Email Follow Up Series

This will allow you to easily populate the follow up series for the people that have signed up through your squeeze page. You can use an article pack or split apart a report to create an ongoing series of emails each of which will send people to your sales letter or another related affiliate product.

Now you have a way to keep in touch with prospective customers and continue the conversation and build the relationship with your potential customers.

For more information on creating and using email marketing check out Email Promos Exposed.

Create Blog Content

Blogs especially properly set up WordPress blogs are loved by the search engines. This can allow you to get free traffic from the search engines. Using PLR articles that you have re-written or splitting apart a PLR ebook can allow you to target the keywords for your product.

Link from each blog post to your squeeze page system and you now have a good traffic source to start building your list. Let the email follow ups send them to your product.

For more information on creating and using blogs check out WordPress Made Easy.

Create Video Content

Video through You Tube and other sites can be a great way to generate traffic. PLR video can be easily edited to create these videos or you can use article content to create a power point video by adding the article content and doing a voice over of it.

You will find that video PLR is readily available and can make great products also.

For more information on using PLR video check out Using PLR Videos.

Conclusion

These are 5 ways that you can use PLR to build your business. Just make sure that you double check the rights document that comes with all PLR. Not all items called PLR have the same rights and you want to make sure that you do not violate the rights for any package.

Combine all 5 and you have a complete marketing system for your new product.

Mike Paetzold uses PLR extensively in various niche markets. To discover how to find and prove out niche markets check out his Niche Affiliate System.

You may use this article as long as it is unchanged (including the resource box) and all links are maintained.

Technorati Tags: blg, list building, plr, Private Label Rights, product creation, squeeze page, video, wordpress, you tube