Posts Tagged ‘Marlon Sanders’

New bonus for Evergreen Traffic

Monday, October 6th, 2008

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Marlon Sanders has added a new bonus to Evergreen Traffic. Now I gave this my strongest recommendation before he added this but the new mini-dashboard as he calls it has made this even easier to use.

evergreen

Not only do you get all of the information but now you get a simple to follow step by step resource to run you through each step.

If you have ever seen Marlon’s dashboards they always break complex things into easy to do simple things. Do them one at a time and the complex becomes easy.

If you are looking to get ongoing unstoppable traffic you really need to get Evergreen Traffic. I did the day it was launched and the mini-dashboard is only guaranteed to be part of the package for the next week so don’t delay. You really don’t want to miss this one.

Check out Evergreen Traffic.

As always your questions and comments are welcomed.

Mike Paetzold


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Week In Review - August 30, 2008

Saturday, August 30th, 2008

Well it is Labor Day week end here in the US the semi-official end of summer. My favorite time for going to the shore is September and early October but then I am not real big on huge crowds.

Hope you are enjoying this week end. I will be heading to see the apple of my eye on Monday and then go do some fishing with my son.

Things are really going to pick up in the launch area as we roll into September. Although launches never really slowed down this summer or so it seemed to me the activity will increase.

The first thing out of the box that has me excited next week is the new Stomping The Search Engines 2 and their journal “The Net Effect”. This is reviewed in the post below but you can read more from Stomper here.

There are just a few more days to grab PLR Spectacular from Doug Champigny. If you have been bogged down over creating a product fro your self this can help you in two ways. You can learn a ton from the information in the books and quickly have a product of your own.

This week I added a couple new posts over at Three Turtle Marketing. You need to check it out especially if you want to know why I am in the dog house. Nuff said.

Finally Marlon Sander’s has added a couple more bonus calls to his Promo Dashboard. Yes it seems this gets mentioned a lot but that is because this is so valuable. Just a few of the little tweaks I have made as a result of this product has already made more than 3 times what I paid. If you are new then this is a MUST HAVE.

That’s all for this week and I hope you enjoy the holiday weekend.

As always your questions and comments are welcomed.

Mike Paetzold


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Promo Dashboard Quick Start Call

Tuesday, August 26th, 2008

Just finished listening to Marlon’s quick start call for purchasers of his new Promo Dashboard. This is a call you need to get on if you possibly can.

He explains in his down home fashion the total process step by step. There is information for someone who started today and some for experienced marketers too. Definitely worth the time I spent and I can’t say that for all calls I listen to.

I know that he is going to have one more as a bonus for purchases of his Promo Dashboard so if you have been thinking about it you should grab it now before the call offer expires.

It really is one of the best step by step plans I have seen.

As always your comments and questions are welcomed.

Mike Paetzold


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The day is here….

Tuesday, August 12th, 2008

I have been anxiously awaiting this day since I first heard about it. Today Marlon Sander’s released his Promo Dashboard.

Well about 8am this morning the awaited email hit my email box and before 9am I was a proud owner of Promo Dashboard. (And it was much less than I expected) Spent the next hour plus just going through it quickly.

Needless to say I have not been disappointed in it. Like all of Marlon’s dashboards it has an easy step by step interface but here is the thing -

Whether or not you are brand new or have been doing this for a while you will find tips and ways to improve your response.

First after going through it I don’t find any step missing and great tips from Marlon on the marketing process. If you are brand new this will save you tons of time and frustration in getting your marketing funnel set up.

If you have been having some success this will show you ways to improve your process. That includes

  • Targeting your market (probably the most important step)
  • Creating your offer
  • Then he goes through all of the various technical items like - creating your squeeze page, setting up your autoresponder,and getting your pages online
  • Last but certainly not least and the part I will be using the most is the promotion section and ways to improve your promotion

This like all of Marlon’s products I own and have reviewed gets my highest recommendation and at the price it is an absolute no-brainer.

Get Promo Dashboard

Your questions and comments are welcomed.

Mike Paetzold


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Week In Review - July 26, 2008

Saturday, July 26th, 2008

Well another week is gone here. Hope you accomplished a lot for your business. So what’s hot?

Have been extremely busy here as I just uploaded the report “Build Your Business Series”. If you are signed up for the blog updates you should have received your download link. If you want a free copy just sign up for the updates on the upper right.

I did some updating on Videos For Beginners yesterday. One of the downsides of the OTO there was that there was not a sales letter to resell the videos you just got the videos. Added a sales letter, updated the site to the latest LFM script and repriced the OTO because of the added value. (If you previously bought the OTO sign in and grab the new sales letter and download page.)

Yesterday Marlon Sanders went in a different direction. He put up a page to make you think about your destiny. Worth your time to read it and there is nothing for sale there.

Tomorrow Rob Toth will be pulling his Buy Now Wizard Final Sale along with his

“This Webpage Is Ugly, Simple and Un-Professional …
… It’s Also Home To the HIGHEST Value Is-This-Guy-Kidding Offer of 2008!”

So last chance to get one of the best values I have seen.

My twitter following continues to grow since starting to use Tweet My Blog. If you are using WordPress and Twitter this is a plugin that you should really check out.

A bit of bad news yesterday but it brings a good message. Randy Pausch lost his fight with pancreatic cancer but has left us with his “Last Lecture” to remember him from and to model our lives. If you have been in a cave for the past year you can see the Last Lecture on You Tube.

Finally had a good article this week on my WordPress blog about the good and bad with plugins. Check it out and leave your comments.

Hope you had a great week and your comments are welcomed here.

Mike Paetzold


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Marlon Rant’s Some More

Saturday, June 28th, 2008

I really love how Marlon Sander’s cuts to the basics. There are things you need to know even if you outsource them. Most of all YOU HAVE TO DO SOMETHING - START NOW. Here’s Marlon-

STOP OVERCOMPLICATING part 2: Even LESS Things You Gotta Do To Make Money Online And Sell Your Stuff To People Who Buy It

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Hit me with your feedback on today’s article at:
http://www.marlonsnews.com

Here we go…

I don’t get it.

There’s something about the human brain that makes everything seem more complicated than it really is.

The stuff that you gotta do in Internet marketing isn’t rocket science for the most part. Not unless you get into the really advanced stuff.

Part of the role of “gurus” is to think of more and more stuff to make it more and more complicated so they can sell more and more.

And if you have a niche, you should do the same in your own charming way.

But for me, for whatever reasons, I like making things simple. Many others CLAIM to do that right in the context of over-complicating everything under the guise of making it simple.

It’s like Photoshop Elements.

Here are the BASICS. These are ALL explained in ONE Design Dashboard video — The 20 MINUTE bonus walk through. If you HAVE Design Dashboard and have NOT watched that 20 minute walkthrough, go to productlogin.com, log in, go to the bonuses and find the one that’s the 20 minute walk through.

If you have Elements 6.0 it is THE SAME as 5.0 as far as what we do. The ONLY difference is the change in looks.

Here’s the stuff:

File new canvass, 650 W x 150 pixels H. 72 resolution, RGB, white.

Now you got yourself a header. Click the T for text. Type. Select Impact Font size 48.

Hit the gradient tool. Select a gradient. Ctr/Cmd and click on the T in the layers pallette to get the marching ants around the text.

Drag a line from top to bottom of the text.

POOF! Instant gradient.

Now go to EDIT Stroke, 1 pixel, black. OK. Now you have a nice little line around your text.

Now go to effects, click layers and select drop shadow. Pick one and hit APPLY. Now you got yourself a drop shadow.

Open a picture, select all, edit, paste into selection. Now you have a picture as a background. Decrease opacity. Control T and move it around.

Is THAT so all complicated you cannot do it?

Really, folks. It’s NOT hard.

My point is you spend all this time fearing Photoshop and thinking it’s some BIG MONSTER. And in about 20 minutes ONE video can show you all the basics.

You gotta know inserting type and sizing it, apply gradient, add stroke, add drop shadow.

You gotta add a pattern and pictures to the background.

I’m NOT claiming to turn you into some master Photoshop artist. But knowing the basics? You NEED to know. And it’s not some huge ordeal.

Ditto with the other basics like going into automateyourwebsite.com, Aweber or Getresponse and setting up an opt in form, copying and pasting the code.

Need to PODCAST?

1. Download audacity

2. Hit record

3. Talk

4. Save as mp3

5. Open up Sonic Memo

6. Pick player

7. Save

8. Upload

Here’s a little tutorial on how to put your podcast into your Wordpress blog:

http://www.macloo.com/examples/audio_player/

Need video?

Open Camtasia or Camstudio. Select screen area. Hit record. Talk. Save. Upload. Learn this TODAY. Camstudio is FREE and easy to learn. Camtasia is a great product.

What about a mike? I’ve found that for starting out, Plantronics headsets work great. Later, you can get an Eidorol and higher quality mike.

Frankly, to start, grab about ANY mike you have. Practice. You’ll at LEAST learn. Then upgrade as you go. Try out different equipment.

You need to learn this.

HTML

You gotta be able to insert tables, position graphics, select font sizes. I think it’s really NICE to know how to screen cap a subhead font and then insert the image.

Also, you should know how to put a nice shadow around your table. That’s a bit more complicated but not bad.

Most people use Dreamwever. It’s the standard. You can also get by with Microsoft Expression Web. In Design Dashboard we taught Evrsoft, a free html editor that’s pretty robust.

Don’t have a name squeeze page? You open your html editor. Insert table. Center. Fill out web form info at Aweber, Getresponse or automateyourwebsite.com. Go to “code” area of html editor.

PASTE and save.

Now you have a name squeeze! OMG! It didn’t cost you an arm and a leg either. You did it yourself.

Have you LOOKED at the Double Your Dating name squeeze?


http://www.doubleyourdating.com

If you CAN’T DO that, you need practice. Seriously. Insert table. Center. Add code. Save and done.

Oops, I forgot. To dress it up add a headline and bullet points. Maybe even a picture of what they get. The ebook or report cover you can outsource, although Design Dashboard shows how to do them too.

KEY POINTS:

1. There IS a set of skills you need to learn
2. These are fairly basic skills
3. You need confidence and proficiency in doing them
4. That comes through practice
5. You do NOT gotta do all the super ninja stuff to sell and make money.
6. You DO gotta do the basics
7. Most people AVOID the pain of learning the basics and focus on super ninja stuff
8. You go super NINJA AFTER you have your basics in place
9. Always work on the basics and never forsake them
10. Gurus have a vested interest in selling super ninja stuff since people are totally enamored with buying bright, shiny objects which is MUCH more exciting than buying something that teaches the basics
11. Grasshopper says you don’t need to spend $5000 to learn the basics. But you can if you have the money and want to. Nothing wrong with it.

A lot of people will spend $3000 to $5000 for advanced methods (or even basic ones) before they’ll spend a few weeks (or less) learning the basics.

I mean, if you can’t format TEXT, insert tables, format and email, set up a web form for your opt ins, and do the basic stuff, I question spending those huge fees for advanced marketing.

I totally and completely believe in education and training. But there is a sequence to things. I think you START with the basics. You don’t start with advanced ninja marketing stuff.

And yeah, I KNOW some say just to outsource it. Fine, if you have the budget. But even then, you’ll STILL pull your hair out waiting for a freelancer to do what YOU could have done in 2 minutes with fairly minimal knowledge.

Don’t get me wrong. I use freelancers and employees. But in the beginning I did it myself.

There IS a time and a place for outsourcing. And when you launch that first site, yeah, you might wanna use a graphic designer to do something slick.

Still doesn’t mean you shouldn’t be able to put together a quick and dirty page or graphic yourself. Or edit the font, text or picture that a designer sends you.

You have to LEARN to see a little deeper sometimes.

When I say STOP OVERCOMPLICATING, what I mean is:

1. You gotta get traffic from one of these — pay-per-click, article writing and submission, banner ads, affiliate program or joint ventures (part of an affiliate program).

Pick ONE and become an expert in it. After that, you can add a second. But you start with ONE and learn it inside and out and make it work. I don’t care which one. Pick one. Pay per click is good but costs money. The Evergreen Traffic System is great but requires time. Affiliate programs are GREAT if you can network. Banner ads are great in niches where you can BUY them.

2. You gotta have a name squeeze page that offers a very enticing freebie to people for getting on your list.

3. You gotta have emails

4. You gotta have a sales letter, sales teleseminar, sales video or sales podcast.

Something has gotta GET people to buy.

Now, here are my questions:

1. Do you have your target market?

If you don’t, get pushbuttontargetmarket.com

2. Do you have a way to get traffic?

If you don’t, try:

http://www.affiliatedashboard.com or http://www.marlonsanders.com/evergreen

3. Do you have a name squeeze page?

Design Dashboard will teach you how. But to start, try hiring designgururyan.com. He is inexpensive and knows what to do.

4. Do you know how to write and format an email?

If you don’t, READ the emails you get from me or whoever. But LOOK and observe. Learn from others.

5. Do you know how to sell via a sales letter, teleseminar, audio or video?

WATCH what others DO and HOW they do it. That is how you learn.


Marlon

———————————————————–
Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, go to:
http://www.productdashboard.com

There is the plan from a master but you need to take action.

As always your comments and questions are welcomed.

Mike Paetzold


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Week In Review - June 28, 2008

Saturday, June 28th, 2008

This week we talked primarily about traffic. Still a bit more to cover in the business building series but really take a look at re-purposing content. It is a great way to really get the most from the search engines.

My good friend Alan R Bechtold launched his Will Work For Fun site. The special gifts ended yesterday but the book and movie are still available. Definitely worth reading and watching.

Cindy Battye released a new program Daily Niche Idea. This is a really good site as each day she reviews a niche, recommends a product to promote and if you upgrade sends the product to your downline with your affiliate link. She also has some great tools inside to tech you how to use and promote these products. Check it out.

Finally, Marlon Sanders added a quick start pdf to The Evergreen Traffic System. This will walk you step by step through getting from 0-100 hits a day or more no matter what level you are. Now it is very limited and I apologize if he has pulled it but The Evergreen Traffic System gets my strongest recommendation.

Thats all for this week. Now off to a graduation party and a birthday party tomorrow.


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STOP OVERCOMPLICATING: The only 3 things you gotta do and how to get ‘em done in a few weekends.

Sunday, June 22nd, 2008

Sometimes I swear that Marlon Sander’s is watching what I am doing ;) . Here is a new article he just released. It fits in so well with the series we have been doing here that I had to add it.

STOP OVERCOMPLICATING: The only 3 things you gotta do and how to get ‘em done in a few weekends.

By Marlon Sanders

Marketing 101 is to get a list of people and sell something to ‘em.

That’s about as basic as it gets.

Step one: Get people on your list

Step two: Send emails

Step three: Sell something

There, now you have the “magical formula’ for making money online. How does it feel?

Of course, as with all things, the devil is in the details. For example, one fly in the ointment is people don’t have a target market.

I solved that with pushbuttontargetmarket.com so I won’t waste time on here.

Another fly in the ointment is having a product to sell. You START by selling affiliate products or PLR. But you create your own product in ONE WEEKEND if you’re halfway
ambitious.

Santos works for me. He’s writing an ebook THIS weekend for his niche (a gaming membership site).

Beyond those two sticking points, the next BIG question is: “So how do I get those people ON my list to begin with?”

The answer is: Offer them something free that they really want.

The more they want it, the higher your conversion rate on your squeeze page, that is the page that gets ‘em to give you their name and email.

There is no “magic formula” for the write freebie to give. Some target audiences might like videos, or audios, or cd’s or podcasts.

In the past, there was an import company called Mellinger that build a multi-million dollar business running classified ads in dozens of magazines offering a free sample import. And they taught you how to run an import/export business.

Their freebie was a free sample import.

If you’re offering a free report, audio or video, the KEY is simply the title you give it.

It’s no more complicated than that.

They have to REALLY want whatever the secret you’re offering is. If they really wanna know about it, they’ll opt in. If they don’t, they won’t.

The format of audio, video, ebook or whatever is secondary to the topic and the secret being offered.

Your actual name squeeze page can be ultra simple. Eben proved that with doubleyourdating.com. Or you can be a tad fancier.

Here’s a page Jonathan Mizel (inventor of the Name Squeeze as evidenced by his trademark on the term) used to use as his example of a fancier name squeeze:

http://www.slotmachinesmastery.com/get.php

See the red circle around the box? You should know how to add something like that to your pages or make sure whoever you use as your graphic designer does.

Should you use a name squeeze page?

How do you come up with a great title for your freebie?

Look at the things that grab YOUR attention. That’s a good start. Look at magazine article titles, subject lines of emails, and so forth.

When something grabs your attention, ask yourself “why?” Why did that grab your attention?

So step one is:

1. Find something your target market really wants to have, see or know.

2. Offer it to them in exchange for joining your list.

It’s no more complicated than that.

Now you have people on your list. Step two: Send emails that continue value and on occasion sell something.

There are advanced methods, secrets and little tricks for name squeeze pages, follow up emails and all that.

But you START with the basics.

Target your group of people. Get ‘em on your list. Send ‘em emails.

Listen, in ONE WEEKEND you can write an ebook. 50 pages. You can do that in one weekend.

In one hour you can write 10 bullets and ask a designer like Design Guru Ryan to create a name squeeze page for you. That would be http://www.designgururyan.com/

Excellent graphic designer who knows how to create a nice name squeeze page for ya.

In one weekend you can create a few Camtasia videos people get as a freebie when they join from your name squeeze page.

You can EVEN do like Eben does on doubleyourdating.com and answer all the bullets on the next PAGE. If you notice, Eben NEVER sends a freebie. Your freebies are all delivered on the next page after you join his list.

STOP OVER COMPLICATING.

Get a stupid name squeeze page DONE! Get a freebie you offer in exchange for a name and email. Get it DONE!

Write your ebook in ONE WEEKEND. 50 pages. THREE PAGES per hour. Ten hours in a day. That is 30 pages per day. 60 pages in two days.

DONE! Finished. Get on with it. If it needs editing, send it off to an Elancer.

Don’t got a target market. Pushbuttontargetmarket.com. Can’t do graphics. Hire Guru Ryan NOW and then get Design Dashboard and get some SKILLS going for yourself.

It’s a GREAT product. I just had Santos watch some of the vids. Heck, I watched the vids. Great stuff. Yeah, Adobe has a new version of Elements. So one or two things changed on the videos. But really, you CAN figure it out.

It isn’t complicated.

You draw boxes. You insert photos. You add a border or shadow. You create a gradient. You add a pattern.

Understand layers.

Understand how to use the canvass.

Understand how to lock layers and view layers.

Know how to add a stroke on text or graphics.

Know how to add a background image or color to a table.

SIMPLE, SIMPLE stuff.

That’s about all things we do in Photoshop and Dreamweaver. You could learn them in a few hours if you set your MIND to it. We use like 3% of the total abilities of Photoshop.

It’s EASY to learn.

Dreamweaver. Insert tables. Center. Add background image. Insert picture. Insert graphics.

That’s your html editor or Dreamweaver basics.

Now, Photoshop. Layers, gradients, patterns. Saving for the web.

Basic, basic, basic stuff.

Let me ask you a question: Can you think of ONE STUPID THING your target audience or market REALLY wants to have, see or know?

Can you think of ONE THING?

If you can, write 10 bullet points on it.

Open html editor.

Insert table.

Center.

Type headline. Select font. Choose dark blue as color.

Type bullet points.

Go to aweber, automateyourwebsite.com or Get Response. Create form. Copy html. Paste in code in html editor.

Name squeeze. DONE! See doubleyourdating.com for example.

Now, you have a list in Aweber, Getresponse or automateyourwebsite.com.

Send emails.

Sign up for affiliate products at Commission Junction or Clickbank. Send emails. Sell.

Here are some other basic things you can do AFTER you’ve done those above. Don’t sweat them until you’ve done the above.

Do live streaming broadcasts for your folks. Or videos using Camtasia. Or regular videos and compile with flvproducer.com

Do a blog in Wordpress. Hire an elancer to set up your blog or do it yourself.

Make posts. (Click on write. Write. Then save. Tough stuff!)

Set up Twitter. Tell list about Twitter. You can set it up in TEN minutes or less.

Make more blog posts.

Write article of 300 words. Submit using articlemarketer.com, submityourarticle.com or isnare. In the resource box of the article (the bio box), offer your freebie and send them to your name squeeze page.

Write press release. Submit using prweb.com. This takes a few days to study how to write a press release.

Hint: Search “how to write a press release” on Google.

Buy pay per click words on Google. Track your name squeeze results using their built-in conversion tracking tool. Buying clicks takes more time to learn.

You’ll spend about a month learning how to do ppc.

Set up your affiliate program using affiliatedashboard.com.

These are the BASICS.

This is how you make money in this business if you’re curious and really don’t “get it.”

STOP OVER COMPLICATING.

STOP IT!

Get the basics done. Like starting NOW.

Hit me with your feedback at:

http://www.marlonsnews.com/

Do you agree? Do you think I’m full of it? Hit me with YOUR comments.

Best wishes,

Marlon

———————————————————–
Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, go to:
Info Product Dashboard

Seems like some of the rants I have had lately. Please leave your commnets and let me knwo what you think.

Mike Paetzold


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