STOP OVERCOMPLICATING: The only 3 things you gotta do and how to get ‘em done in a few weekends.
By Marlon Sanders
Marketing 101 is to get a list of people and sell something to ‘em.
That’s about as basic as it gets.
Step one: Get people on your list
Step two: Send emails
Step three: Sell something
There, now you have the “magical formula’ for making money online. How does it feel?
Of course, as with all things, the devil is in the details. For example, one fly in the ointment is people don’t have a target market.
I solved that with pushbuttontargetmarket.com so I won’t waste time on here.
Another fly in the ointment is having a product to sell. You START by selling affiliate products or PLR. But you create your own product in ONE WEEKEND if you’re halfway
ambitious.
Santos works for me. He’s writing an ebook THIS weekend for his niche (a gaming membership site).
Beyond those two sticking points, the next BIG question is: “So how do I get those people ON my list to begin with?”
The answer is: Offer them something free that they really want.
The more they want it, the higher your conversion rate on your squeeze page, that is the page that gets ‘em to give you their name and email.
There is no “magic formula” for the write freebie to give. Some target audiences might like videos, or audios, or cd’s or podcasts.
In the past, there was an import company called Mellinger that build a multi-million dollar business running classified ads in dozens of magazines offering a free sample import. And they taught you how to run an import/export business.
Their freebie was a free sample import.
If you’re offering a free report, audio or video, the KEY is simply the title you give it.
It’s no more complicated than that.
They have to REALLY want whatever the secret you’re offering is. If they really wanna know about it, they’ll opt in. If they don’t, they won’t.
The format of audio, video, ebook or whatever is secondary to the topic and the secret being offered.
Your actual name squeeze page can be ultra simple. Eben proved that with doubleyourdating.com. Or you can be a tad fancier.
Here’s a page Jonathan Mizel (inventor of the Name Squeeze as evidenced by his trademark on the term) used to use as his example of a fancier name squeeze:
http://www.slotmachinesmastery.com/get.php
See the red circle around the box? You should know how to add something like that to your pages or make sure whoever you use as your graphic designer does.
Should you use a name squeeze page?
How do you come up with a great title for your freebie?
Look at the things that grab YOUR attention. That’s a good start. Look at magazine article titles, subject lines of emails, and so forth.
When something grabs your attention, ask yourself “why?” Why did that grab your attention?
So step one is:
1. Find something your target market really wants to have, see or know.
2. Offer it to them in exchange for joining your list.
It’s no more complicated than that.
Now you have people on your list. Step two: Send emails that continue value and on occasion sell something.
There are advanced methods, secrets and little tricks for name squeeze pages, follow up emails and all that.
But you START with the basics.
Target your group of people. Get ‘em on your list. Send ‘em emails.
Listen, in ONE WEEKEND you can write an ebook. 50 pages. You can do that in one weekend.
In one hour you can write 10 bullets and ask a designer like Design Guru Ryan to create a name squeeze page for you. That would be http://www.designgururyan.com/
Excellent graphic designer who knows how to create a nice name squeeze page for ya.
In one weekend you can create a few Camtasia videos people get as a freebie when they join from your name squeeze page.
You can EVEN do like Eben does on doubleyourdating.com and answer all the bullets on the next PAGE. If you notice, Eben NEVER sends a freebie. Your freebies are all delivered on the next page after you join his list.
STOP OVER COMPLICATING.
Get a stupid name squeeze page DONE! Get a freebie you offer in exchange for a name and email. Get it DONE!
Write your ebook in ONE WEEKEND. 50 pages. THREE PAGES per hour. Ten hours in a day. That is 30 pages per day. 60 pages in two days.
DONE! Finished. Get on with it. If it needs editing, send it off to an Elancer.
Don’t got a target market. Pushbuttontargetmarket.com. Can’t do graphics. Hire Guru Ryan NOW and then get Design Dashboard and get some SKILLS going for yourself.
It’s a GREAT product. I just had Santos watch some of the vids. Heck, I watched the vids. Great stuff. Yeah, Adobe has a new version of Elements. So one or two things changed on the videos. But really, you CAN figure it out.
It isn’t complicated.
You draw boxes. You insert photos. You add a border or shadow. You create a gradient. You add a pattern.
Understand layers.
Understand how to use the canvass.
Understand how to lock layers and view layers.
Know how to add a stroke on text or graphics.
Know how to add a background image or color to a table.
SIMPLE, SIMPLE stuff.
That’s about all things we do in Photoshop and Dreamweaver. You could learn them in a few hours if you set your MIND to it. We use like 3% of the total abilities of Photoshop.
It’s EASY to learn.
Dreamweaver. Insert tables. Center. Add background image. Insert picture. Insert graphics.
That’s your html editor or Dreamweaver basics.
Now, Photoshop. Layers, gradients, patterns. Saving for the web.
Basic, basic, basic stuff.
Let me ask you a question: Can you think of ONE STUPID THING your target audience or market REALLY wants to have, see or know?
Can you think of ONE THING?
If you can, write 10 bullet points on it.
Open html editor.
Insert table.
Center.
Type headline. Select font. Choose dark blue as color.
Type bullet points.
Go to aweber, automateyourwebsite.com or Get Response. Create form. Copy html. Paste in code in html editor.
Name squeeze. DONE! See doubleyourdating.com for example.
Now, you have a list in Aweber, Getresponse or automateyourwebsite.com.
Send emails.
Sign up for affiliate products at Commission Junction or Clickbank. Send emails. Sell.
Here are some other basic things you can do AFTER you’ve done those above. Don’t sweat them until you’ve done the above.
Do live streaming broadcasts for your folks. Or videos using Camtasia. Or regular videos and compile with flvproducer.com
Do a blog in Wordpress. Hire an elancer to set up your blog or do it yourself.
Make posts. (Click on write. Write. Then save. Tough stuff!)
Set up Twitter. Tell list about Twitter. You can set it up in TEN minutes or less.
Make more blog posts.
Write article of 300 words. Submit using articlemarketer.com, submityourarticle.com or isnare. In the resource box of the article (the bio box), offer your freebie and send them to your name squeeze page.
Write press release. Submit using prweb.com. This takes a few days to study how to write a press release.
Hint: Search “how to write a press release” on Google.
Buy pay per click words on Google. Track your name squeeze results using their built-in conversion tracking tool. Buying clicks takes more time to learn.
You’ll spend about a month learning how to do ppc.
Set up your affiliate program using affiliatedashboard.com.
These are the BASICS.
This is how you make money in this business if you’re curious and really don’t “get it.”
STOP OVER COMPLICATING.
STOP IT!
Get the basics done. Like starting NOW.
Hit me with your feedback at:
http://www.marlonsnews.com/
Do you agree? Do you think I’m full of it? Hit me with YOUR comments.
Best wishes,
Marlon
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Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, go to:
Info Product Dashboard
Seems like some of the rants I have had lately. Please leave your commnets and let me knwo what you think.
. Here is a new article he just released. It fits in so well with the series we have been doing here that I had to add it.
