Was an interesting discussion in the Swat Captain’s seminar last night that got me to thinking. (Always a dangerous thing ) If you are a Swat Captain and don’t attend you are missing the boat on some great business building information. The weekly conferences are more than worth the price of the upgrade. Click the link below if you don’t belong to Swat Traffic and join and upgrade today so you can be there next week.

Swat Traffic

Now before you misunderstand I like and use traffic exchanges. They can be a very effective way of generating subscribers. This is not a rant against traffic exchanges.

The other major point is that if everyone did what I am going to talk about traffic exchanges would cease to work. The good thing is that 90% or more of the people using traffic exchanges will never get this and complain that they don’t work. But…

If you are looking to create a real business this is a mindset change you need to consider.

What is your time worth?

A point brought up by both Robert Puddy and Soren Jordansen was that you should be buying credits instead of surfing for them. It is what I do.

The reason behind it is that with the price of credits you should be able to generate the cost back quickly and your time would be better spent working on the steps that are necessary to do that rather than spending the time and effort surfing.

Let’s break it down with some examples.

First you need a total system. If you don’t have one then you need to start building one. For me I use a squeeze page and have a follow up email series attached to it.

I can average a signup for about every 120 page views so that means I get 8-9 subscribers per 1000 credits. Becuase I have built my system I know that each subscirber is worth $1.30 through the warm up series. (Even more long term.)

8 x $1.30 = $10.40

As long as I am buying credits for less than that they are virtually free. (Yes I pay first but within a couple weeks the money comes back.)

Now it took a while to get there and I will bet right now you are saying to your self “That is fine for you but...”

If you said that you are missing the real point.

If you weren’t surfing two hours a day to save some money would you have the time to create, track and improve your system? Wouldn’t your time be better spent doing that than generating traffic you can’t convert to a positive return. If you can convert it to a positive return wouldn’t your time be better served adding more systems to your business when you can get the traffic for virtually free?

Really interested in hearing your opinion on this. If there is an interest I will do a series on how to create the system. Depends on how many people actuallly comment and get the concept.

Mike Paetzold

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