The most powerful traffic techniques
Monday, June 30th, 2008If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
As part of the business building series we have been covering quite a few ways to generate traffic. There is one way I will only mention but won’t try to give you anything more than a resource I trust. That is PPC traffic.
I don’t use it much, am not really good at it when I do but will recommend you look up Perry Marshall or Simon Leung for good resources on how to use these techniques. Both are experts and good at using this type of traffic.
Today we will discuss one of my favorite traffic sources - borrowing traffic.
There are a few ways to do this.
- An affiliate program
- Co-registration
- Joint venture swaps
Some of these three tie together too.
First an affiliate program or membership site that makes members an affiliate is extremely powerful. You only pay when you make money.
Yes people will send traffic to your site if you pay them a portion of the sale. If no one buys the traffic was free.
Now here is the point though. If you do not have a good sales process that converts people won’t send you traffic no matter how high the commission. 80% of 0 is still 0. The people are sending you the traffic to make money and if they don’t - they stop sending you traffic.
One of the best ways to set up all the processes and to easily get affiliates is to use a membership script. My favorite is the LFM Script from Robert Puddy. It has all the pieces built in to monetize and more importantly makes all members affiliates automatically.
Robert wrote a great ebook that explains the whole membership concept for building your business. You can download a free copy here.
Now co-registrations is another powerful method. This is a joint venture of sorts. You are exchanging thank you page ads with others. Now I use the Advertising Know How list builder myself. Every time someone signs up to my list I show that person a list of other ezines they may be interested in. Every page I show earns me credits that causes my list to be shown on other people’s thank you pages.
Personally this generates me an extra 30% in my signups. Using this system which I set up once means that I get an extra 3 subscribers every time I add 10 myself. Nice leverage huh?
The final item we are going to look at today is thank you page and email swaps. This can be very effective especially if the site you are swapping with is related and has a free front end with an effective OTO.
Here is an example. I created a book called Beginners List Formula which I have since sold off. On the thank you page after people purchased the book I would show them an ad for Instant Squeeze Page Generator.
It was a product that was free and fit the topic.
You can also find others that have complimentary products and swap emails in your autoresponder. I have done this with people that will add a promotion for my product and in return I add an email to promote their product in my follow up series.
These can be absolute win - win situations. If my customer buys the product we both get paid and it works the same if my customer buys their product. Everybody wins.
These are some extremely powerful ways to get extra free traffic. How many are you using?
Let me know by leaving your comments below.
Mike Paetzold
