The way it works in simple terms is that you gather prospects and bring them in to your circle of influence through a free or low cost offer. Most people can do this part.

The next step is where most new marketers fall down. Once you have gathered these prospects and at this point if they are coming in free they are more likely suspects and have something else to offer them on the next level.

Those buyers will probably buy more of similar things and some will even spend more. Not all but some.

Here is an example - I am a “golfer”. Note the quotes. I chase the white ball not sure that what I do can be called golf. That being said I am always looking for things that will allow me to be a real golfer instead of the duffer that I am.

If you have one product that will help me and it does I will be looking for even more to get to the next step. Setting that up for the people that move from suspects to prospects and then to buyers allows you to make more money.

That is basically how the funnel works.

Now if you are still having trouble with the first part gathering your suspects or looking for an additinal way to add to your suspects look for a post from me on Monday titled “The Funnel is Alive”.