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Started to do a bit of planning on how to incorporate the survey results here to help you the most. As I sat working in Free Mind a simple question occurred to me. What business model do I base the series on?

Seems to be a simple question but it really isn’t and it is probably the biggest reason that people fail and get information overload – too many choices. I now use a few different ones but to start you need one and you need to get good at the one.

The problem is that there are so many and if people focus on one they can eventually get it to work. What happens though is that most just try one and when it does not work immediately they see 4 more opportunities in their email box and go for the new shiny object.

Let me ask you a question now. When you were a kid and learning to ride a bike did you get on the bike the first time and go speeding off?

Or were you like me and you rode with training wheels for a bit to get the feel for it? Then your Dad took the training wheels off and you immediately crashed because you just knew you could do it. I did. I crashed a second and a third and a fourth time too. I was really getting pissed because my friend could ride and made it look easy. I mean after all how hard could it be if he could do it?

Finally I allowed my Dad to help steady me and once I got to speed he let go and it actually worked even after he let go until I realized that I was actually riding on my own when I promptly crashed.

Soon after that though it just became part of me. I got on the bike and took off riding with no problem. Once I did that it was easy and even today, 50 years later, I can get on a bike and just go because I know how to ride. I had made all the mistakes and learned from each one not to make the same one again.

The point is that first I had to decide you wanted to ride the bike. That desire had to be sufficient that I would keep trying after you crashed and scraped your leg. I even needed to swallow my pride and let my Dad help me (not an easy thing for a stubborn 5 year old). In my case it was that my best friend could do it and made it look easy.

You will have times when you get frustrated and just want to walk away from the bike or your business.

So I guess the point of all of this rambling is 4 fold.

1. You need to pick one business model and get good at it. Yes you can add other things later but to start you need to have just one that becomes as easy as riding a bike is once you master it.
2. You need the desire to stay the path and get up when you get knocked down because you will get knocked down.
3. You need to learn from your mistakes and adapt.
4. Find someone to help you along the way and steady you until you get started.

If you are looking for the big red easy button you are in the wrong place. You can have the big red easy button and a lot of us do but…

There is a price that is paid before the button works.

Mike Paetzold

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Technorati Tags: business, easy button, information overload

Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.