Why aren’t you using video?
Why aren’t you using video?
Copyright 2009- Mike Paetzold – All worldwide rights reserved
Video is quickly becoming the preferred way to deliver information online. This is the result of a few things coming together that have allowed it to be easily done.
- Most people having access to a high speed network connection
- Cheaper bandwidth
- Preference of customers
- Relatively cheap software to create it
All of these things coming together at the same time have led to a huge increase in the use of video. After all most of us alive today have grown up with television all of our lives. There are exceptions but most people at least in the US under the age of 60 have.
It has become the way we expect to get information and a great way to deliver your information. Video information also has a higher perceived value.
Those facts bring us to the point of this article – Why aren’t you using video?
Is it because you…
- don’t have the technical knowledge?
- don’t like your voice?
- don’t like your looks?
- haven’t seen the need?
- can’t afford the software?
You can outsource then and have videos made which can be quite expensive or you can use the PLR (private label rights) videos that are available.
PLR allows you to take authorship of the product, edit it and use it as your own product. This will decrease your learning curve as you only need to edit the videos not create them.
Now it still takes a little bit of technical knowledge to personalize the videos but it is much easier than starting from scratch.
You will need to use software and paid software is usually more robust but you probably have the tools to work with video already on your computer. Both Mac and Windows machines come with movie making software installed. Even better though is the fact that most of the paid software such as Camtasia and Vega Studio come with a free trial period.
You can use it to create your first product then use your profits to pay for the software.
You can use videos for
- screen capture to show step by step how to do something
- power point presentations for training
- allow you to connect face to face with your audience
- and many more different ways
How you use it is not as important as that you start using it. It is becoming the choice of more and more of your customers as their preferred method of receiving information.
If you don’t supply it someone else will and you will no longer have a customer.
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Mike Paetzold has created a number of video products and uses and recommends Converting PLR Videos not only for converting PLR videos but for understanding video product creation.
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You may use and reprint this article as long as it is posted in it’s entirety and all links and the resource box are included.
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.
January 14th, 2009 at 11:00 am
Mike,
Yes, it seems the way to go now. I even advise my customers. I probably will be one in need of outsourcing….
Fred
Fred Lotgering – Excel in MLM´s last blog post..Drive Traffic through Podcasting and Video Blogging
January 14th, 2009 at 11:42 am
You are right Mike, Video is a winner. It just takes a bit of time to focus on and master technique. Harder to do when running around like a headless chicken trying to make ends meet. But still, a required step.
January 14th, 2009 at 12:07 pm
Mike,
I guess there are two reasons why I have not started using video yet:
1. I have never invested in the necessary hardware or software.
2. I am still of the old school and prefer a manuscript to read.
When I get an offer for a video set for a great new product, I always check to see if there are transcripts for the videos.
For me video is great for “how to” stuff, but for the rest I still prefer a written document.
But I have seen the trend an know that it is the wave of the future so maybe 2009 will be my year for video.
Another aspect of video that I do not like is going to a website and immediately a video starts up. I may be doing something or listening to soft music and the video starts up. To me this is almost like spam.
These two of your uses of video to me are ideal reason to use video
screen capture to show step by step how to do something
power point presentations for training
Still I guess I need to start looking at how to use video and start using it more.
Thanks,
Lonnie
Lonnie Minton´s last blog post..List Building – An Essential Internet Marketing Tool