Who should you listen to?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Rick Butts has had a couple of interesting posts lately about this topic. Seems a lot of people are getting slammed when the various product launches take place but not getting much quality content. He went so far as to say you should unsubscribe from all the lists that sent you messages with Stomper Net this week.
Now I agree with a lot of what he said but think he may have picked a bad example. Stomper Net gave out a lot of great content that can help you. I like the whole idea of what Stomper offers and know quite a few friends that have used and loved Stomper Net.
The biggest point is not should you unsubscribe from everybody that sent you a message about Stomper Net but do they offer you quality information besides the promo emails?
I do agree with his point about information overload. That can be a killer for anyone, not just those starting out.
Rant
If you are starting out and don’t have a plan this will be an absolute killer. If you don’t know how you envision your business then each latest and greatest product will pull you away from your original goal.
It is okay to make changes but if you don’t know where your business is going you can’t ask and answer the key question you need to ask before buying or following anyone.
Does this help me with my plan or is this a new learning curve that will take me away from accomplishing what I am trying to do?
Now adapting is okay but…
Starting anew each week or month and you will never get anywhere.
End Rant
Seems that quite a few of the “Gurus” (I hate that word but you know who it applies to) have gone from giving out quality information and only sending promos.
Yes there may be a lesson in the copy but…
Do you ever get anything besides the information in their promo emails? Some do and those are the ones that you need to listen to.
5 years or so ago quite a few of the “Gurus” used to send a monthly newsletter that was content oriented without any blatant pitch to it.
Should you continue to subscribe if they don’t? Is what they are offering add to your business or side track it?
Well, that depends in my humble opinion. There are some that write very persuasive promos and if you are using those to help you become a better writer stick around. But…
Support the people that actually give you actionable information along with the promotions.
I am not against getting recommendations from people that have helped me. More so when they are actually using the information they are recommending. After all that is how I feed my family by selling things and if you are earning or trying to earn on line you do to.
I know at times I have gotten into the more promo than content mode and I also know that does not do service to my readers. It actually hurts my bottom line too.
Helping others will always get you where you want to go faster.
Let me know what you think about this topic by leaving your comments below.
Mike Paetzold
Related posts
Tags: improve your business, newsletters, promotions, Rick Butts, stomper
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
Both comments and pings are currently closed.
Hey Mike – thanks so much for posting this here. It is good to know someone is listening!
I’m going to stumble and digg ya.
I totally agree with you about the great content created by StompernetU and the gang – what they have been able to accomplish by the velocity of their size is truly fantastic!
My beef is with the IM Product Launch thing that has so many people bamboozled about what they ought to buy.
I cannot find your trackback URL for this post – so I’ll use your permalink – you REALLY need to make your Trackback visibile for more inter linking.
Thanks again!
Rick Butts
Mike,
I find it educational to read well-crafted sales letters, especially when several pros are pitching the same product.
It’s very disappointing to see the sample sales letter for a product, intact or minimally edited, coming from those who’ve previously earned trust and respect.
I find it easier to delete their next mail without reading, and even unsubscribe if they’re part of a launchstorm.
Sure I might lose some value down the road, but there are plenty of good sources out there.
Tools like twitter make it easy to be directed to good stuff I might otherwise miss.
Thanks to you and Rick for keeping this conversation going.