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First off you have to love Seth Godin. Nobody and I do mean nobody that I have ever read can put more content in a smaill package.

The Dip is just 80 pages. Took only a short time to read it through the first time.

Having read Seth’s work before I have a habit of reading straight through to get the mind set. Then I read it again with the highlighter and the notepad.

After doing that it will take me most of this week to work through the check list of things to review in my business. Guess no more reading this week except for referring back to The Dip.

I do think that any one looking to read this should have already read The Purple Cow. If I hadn’t I don’t think I would have gotten so much from this book because you must understand the concept of The Purple Cow to really get the most out of this book.

Recommendation - The Dip definitely should be added to your must read list but do make sure that you have read The Purple Cow first.

Would love to have your comments on what you got from either book if you have read them.

Well time to get back to work. (Damn every time I read Seth’s stuff it causes more work. Fortuantely, that work has always been very profitable in the past.)

Mike Paetzold

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This entry was posted on Sunday, January 20th, 2008 at 12:08 pm and is filed under Information. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.