Mass Control – Are you watching this?
It has been an interesting morning already watching the offers that are coming in for bonus packages from various marketers. Now I am not promoting it but did recommend that you follow the process.
Now there has been a ton of great content put out by Frank Kern and if you have an existing business and can afford it this my be a good fit for you. Each person needs to decide for themselves.
Here are two of the takeaways I have gotten from the launch that can help you.
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Biggest take away the finger report – Yes people are still spending money despite the news with their doom and gloom especially for high end items.
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Creating desire for your offer is probably the most important thing you can do if people want it bad enough they will find the money. Add in trust and you will do well.
All too often I hear from people in the various conferences complaining about all the email and hype. Instead of complaining you should be using it as a learning experience.
Ask…
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Why this specific bonus?
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How does the bonus tie into the actual product?
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What are they trying to accomplish with this email?
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How did that headline make me open it?
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Why do I feel the need to click through and see this?
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What proof are they showing and why that one?
These types of questions can help you when you are creating your own offers and you should be using these launches to build your swipe file not complain about the hype.
Finally apply and use the intelligence to your marketing that you get from these types of promotions.
One final lesson and hats off to Wille Crawford. He is an affiliate but has a blog post on why he is not promoting Mass Control. The answer is simple he has been too busy to review it and even though people have asked for his link he tells them to use someone elses. Follow Willie on twitter – you can learn a lot from how he does things.
Well this is an interactive place so let me know if you have followed the launch process for Mass Control and what you have learned from this launch.
Mike Paetzold
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.
February 16th, 2009 at 10:40 am
I am always intrigued by the amount of people that promote some of these things. And the bonuses they are offering are outrageous. It shows me I have a lot to learn as I see this product as being way to expensive for me. I do enjoy the process but often wonder if the people who are promoting are they also buying these products? I have a lot to learn about affiliate marketing.
Andre Arnett´s last blog post..The New Breed Marketer Learns From Three Turtles Marketing
February 16th, 2009 at 10:50 am
The key is to pay attention and apply some of the lessons whether it is the bonus packages or the pre-launch lead up.
February 16th, 2009 at 10:51 am
I followed the prelaunch and learned a lot form it. In addition to desire and trust, Frank seems likes a likable guy and fun, so I would add those criteria as well. But hten maybe they are part of the trust factor.
Earl Netwal´s last blog post..It’s Alive! Putting Life Into a Dead Web Site
February 16th, 2009 at 1:00 pm
Yes, Mike. Not sure how many emails I have received about Mass Control, but what I am seeing is that marketers are trying to ‘one up’ the others in the bonuses they are offering.
Something to be learned from that? Probably…I need to have my own product that I can attach a high value to in order to be able to promote some of the bigger launches.
Great info as always.
Ron
Ron Barrett´s last blog post..Relationship Marketing – It’s All About Perception
February 16th, 2009 at 7:28 pm
I’ve found that often times you can learn a lot, but also make a lot from following these launches. If we just study them and ‘do what they do’, we can often see a lot of success when launching our own products.
Joel Osborne´s last blog post..How Is A Recurring Income Possible?
February 16th, 2009 at 7:28 pm
Hi, Mike!
I think the biggest thing to note is the trend in these new pre-launch buzzes to using videos to build a launch-list first, getting JV partners to promote videos you’ve posted that are related & helpful without giving away the content you intend to sell. This cookies the visitors for the affiliate/JV partner, provides the seller with a huge list of targeted leads, and gives the visitor some great free information. Everybody wins!
Doug Champigny´s last blog post..Twitter and Tweets: The Twitter Power Tweet-a-thon