Creating your squeeze page
Creating your squeeze page is almost the next step (actually you will need to set up your autoresponder first but we will cover that in the next edition). The reason for going out of order is that they actually need to happen together.
If you have been following the series you already have a product you want to sell, you have created a profile of your perfect customer and found out what they just must have to create your ethical bribe.
You really can’t start on the squeeze page until you have done all of the preliminary steps listed above although most people starting to build a list will do just that. Those are the ones that say list building is impossible.
Most new people just decide to build a list, set up their autoresponder and create a squeeze page and wonder why they aren’t making money even if they drive enough traffic to it to get subscribers. I know I have done it and suffered the frustration.
Having done the preliminary work though it becomes easy to craft a headline that will resonate with the target customer.
Next build up a list of 5 benefits that the subscriber will receive from your ethical bribe. These benefits will also form the background for your follow up email series because of you have the right gift the same benefits will apply to the product you want to promote. That is why the squeeze page and setting up your autoresponder are so intertwined.
If you don’t have a good graphic for your ethical bribe then either create one or order one from a good graphic artist. You can find more information on how to do it yourself from Marlon Sander’s Design Dashboard or if you are looking to outsource it both Justin at Shark Studio or Jamison at Black Hat Graphics do excellent work.
The three sources above can also be used to create the actual page for you too.
I would recommend that you check out other squeeze pages in your niche next. The type of page will vary depending on your traffic source and the niche.
For example if you are going to use traffic exchanges then you need a very short squeeze page that will primarily consist of a headline, a graphic, a few bullet points and your opt in form.
If you are driving traffic from articles or ad words then you will need a longer style page. Depending on the niche your audience may prefer video or audio on the pages versus a plain text page. This is where your research ahead of time will put you on the right track to connect with your audience.
Once you have created your page you will also need two other pages. A verification page and a download page. These can and should be monetized to help offset your cost of obtaining a subscriber.
You can get sample pages in The Easy Giveaway Plan and instructions on how to use them too. The report was created for using JV giveaways but the monetization techniques work in any type of list building.
If you need additional free help on the various steps you can find free videos at Videos For Beginners that can help you create and upload your pages.
Next time we will integrate the autoresponder into your squeeze pages.
Mike Paetzold
Related posts
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.
March 18th, 2009 at 3:12 pm
You’ve made a very important point there, Mike – one I’ve never seen addressed before – that the style & length of the squeeze page needs to be styled to match the audience and traffic source.
To this point, marketers are creating a squeeze page and sing it as is for every form of promotion and any audience – and the same is true of their salespages.
Following your advice on this can dramatically increase their results – let’s hope they’re paying attention!
Doug Champigny´s last blog post..36 Hours Left To Download New Coaching PLR Package
March 18th, 2009 at 3:52 pm
Hey Mike!
As usual, another excellent post. I’ve noticed that a lot of the students I coach struggle with creating their squeeze pages because they try to sell their newsletters instead of their ethical bribe.
Once they find an appropriate ethical bribe and focus on its benefits, I find they have a much easier time creating their squeeze pages.
Jit
Jit Uppal´s last blog post..27 Free Marketing Tools I Couldn’t Live Without by Lee McIntyre
March 18th, 2009 at 6:47 pm
Great run down of a squeeze page. I think people think it’s to hard to make a squeeze page, so that hesitate doing it, or they may just not understand the importance of building a list. Either way, it’s not that hard to do and it can really boost your profits.
Joel Osborne´s last blog post..Make More Affiliate Commissions! – Affiliate Theme
March 18th, 2009 at 6:50 pm
Good post as usual Mike. Step by step and it’s easy. I like your recommendation on 5 bullets to set up the ethical bribe and to begin to focus on the followups.
Earl Netwal´s last blog post..Small Business Marketing: Why Market Maker?
March 18th, 2009 at 6:54 pm
A very fine post as always Mike. That has got to be one of the hardest parts getting that squeeze page together along with the autoresponder. I will be waiting for that next post as well.
Andre Arnett´s last blog post..The Effect Of The Twitter Effect
March 18th, 2009 at 8:19 pm
Luvin this series Mike,
Can’t wait to see the rest of it.
I would agree with Doug in that you have made a point about the squeeze pages that I have rarely if ever seen said before and that is targeting your squeeze page to the traffic that will be visiting it. Very, very important point!
Most people (myself included, I must admit) just throw up a one size fits all squeeze page and expect it to work for everything.
Looks like I have some squeeze pages to revisit.
Thanks again Mike!
Brett McEllhiney´s last blog post..Guido Nussbaum needs contributors for his Easter JV Giveaway 2009!