Is consumer mindest hurting your business?
I know, I know most of us are both but…
When you are talking business you need to look at it with your business viewpoint not your consumer viewpoint.
Recently a great hullabaloo started over a new ebook launch that shows people how to properly use the No Script plugin for Firefox called All About Addons.
Now Sunny took a controversial approach with her title of the book No More No Scripts and rather than actually read it people started trashing it. Now a more descriptive title would have been How To Use No Script Properly but that would not have the effect that her title choice did.
See the book shows people how to use No Script properly. Telling people to use it and not teaching them how to optimize their usage is irresponsible as the cost to various marketers when people can’t buy because the payment button uses java script. Some can’t sign up for a free report that they want because of it.
These are things that no marketer wants to have happen. I have people call and complain because I “did not have a button” for them to buy a One Time Offer that they wanted because they had no script on.
Then there were the people that were disgusted that she would give away quality information but monetize it with an OTO. Gee aren’t these people marketers? You don’t have to buy it if it does not help you but being upset because it uses a proven business model to monetize a quality free report – Oh my must be the spawn of the devil – NOT.
Come on get out of your consumer mindset and stop shooting your self in the foot. Forget your personal dislikes and test things and use what works.
Hey I don’t like slide ins or exit pops but they work so when you visit here you see them. They generate income which allows me to continue to have time to add valuable content here. That is how I can give away valuable free content because there is no need to sell it. The other items generate the cash flow and allow for the free content.
Finally some have taken the viewpoint that no one should use java script on their pages then it would be a non event. Well java script runs so much of the web that is not possible. Java script items are some of the most valuable things from a marketing viewpoint. Course if you are thinking like a consumer and not a business owner you probably aren’t making any money either so you can continue to complain about how you aren’t making money or teach people to use these things responsibly.
Get All About Add Ons and promote it to your subscribers as this will benefit all of us that run businesses.
Your thoughts and comments are always welcomed.
Mike Paetzold
Related posts
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.
July 28th, 2008 at 6:42 pm
I grabbed Sunny’s report two days ago, and what an eye opener it was!
I shudder to think how many sales I lost out on because the potential buyer had scripts inhibited.
Instead of taking potshots at Sunny, marketers should be saying “Thanks!” and rushing off, as I am, to modify my sales pages to overcome the problems.
Cheers,
AllanJames
(the StartBusinessMentor)
July 28th, 2008 at 8:25 pm
“…some have taken the viewpoint that no one should use java script on their pages then it would be a non event.”
Hey, if we would just get rid of this internet thing, none of this would matter anymore!
Serious web developers know that a site needs to work with *and* without javascript. Use javascript to do the fancy, tricky, nice, cool, whatever stuff but plan for the basic functionality to be there if javascript isn’t.
This has always been the way to go, even before anyone ever heard of Firefox. The blind typically use a browser that doesn’t do javascript. Many public access points (libraries, etc.) are likely to disable javascript in the name of security.
Most of the sites today aren’t usable on mobile devices. That’ll be the next issue. And people will complain about that because, just like everything in your article here, they don’t truly understand it.
July 28th, 2008 at 8:37 pm
@Robert Purcell – And that will be the next hurdle. The problem though that you are missing here is that people that are supposedly marketers are training people to use this add on. If you go outside the te community no script is rarely used.
We will have to account for the coming mobile internet and that is happening rapidly.
July 29th, 2008 at 8:34 pm
Hey Mike,
I think that those so called marketers who are complaining about Sunny’s report need to wake up and smell the coffee!
Good grief people, you complain about not making enough, if any money on the internet, then when someone actually introduces a product that will help educate people, you complain even more!
I snapped up Sunny’s report the minute I saw it because I realised that it can help everyone who reads it. Do what you feel is right for you my complaining friends, but the smart marketer is going to put this report out to the masses.
July 29th, 2008 at 9:55 pm
“If you go outside the te community no script is rarely used.” Nothing could be further from the truth! NoScript is one of Mozilla-based browsers’ most-popular add-ons, and is commonly promoted in security articles as a “must-have” for web surfers. I knew what NoScript was and used it before I ever heard of a “traffic exchange”. Robert Purcell is quite correct when he says that a good developer knows to make his site work properly with or without JavaScript enabled, and this becomes even more important as more users access the web via their mobiles.