Zig instead of zag – changes for the new year
Regular readers of this blog know that I like and promote what Marlon Sanders does. His Marlon’s Marketing Minute which he puts out each week is one of only two newsletters that I read and act on religiously.
This is a list that I recommend that you get on and read. Go grab The Best Of Marlon Sanders if you are not already on his list.
In his first email of the new year he put out a check list of things that you should be doing to prepare for the new year. The turtles are also big fans and you can see the article over on Three Turtle Marketing.
The one item on the check list that caught my attention was when he said “Zig When They Zag’.
This really resonated with me and I had actually started towards that as I was going through my year end review of my business. That is part of why I was going through the reviews after Christmas of evergreen products that I use.
One of the things that create a quandary is the constant bombardment of product launches. If you are on more than a few lists (and you should be if only for swipe file fodder) you get the same offer at the same time from quite a few people.
Now I understand that product launches work and they are extremely effective. I have always been selective when it came to getting involved with new launches. The products had to be great and they have to be likely to be evergreen. One of the problems online is that things can change quickly and even things that seem evergreen can end up not being.
For example Clickbank Pirate while not for the person without a list is definitely a great way to add extra revenue by using their free reports on your back end.
Memberships like Resell Rights Fortune where you can not only get but easily find resell rights and private label rights products to build your marketing funnel will continue to have excellent value now and next year and beyond.
Those are just two but taking the time to show you how to apply these and reminding you about them is much more valuable for you in my opinion. If you disagree feel free to leave your comments after all the point of this is to help you with your business.
If I help you I will end up helping myself because yes I am in this to make money too. But looking at where I spend my money it almost always goes to those that help me. Might be one of the reasons I own most of Marlon’s products 
.
There will be the occasional new items that meet my criteria and not all the items and techniques will be for beginners. Hopefully I do a good enough job of making that clear as to what is for whom.
So it is back to basics time and avoiding the majority of the new launches. Quite often they require you to understand a, b and c and if you do they are perfect but for the most part I will be sticking to the basics and only where it specifically supplements what I have been talking about get into the d items.
I will still be looking for quality freebies to help you but think the Friday Freebies will be a thing of the past. Hard to find quality freebies and occasionally it may come back.
Not sure what I will be doing with the Week In Review. Your input on how you feel about that would be appreciated.
So look for lots of changes coming as the only guarantee in this market place is that things can and will change.
Oh by the way in case you are interested the other must read newsletter is Paul Myers Talk Biz News. I strongly recommend it.
About the author
|
Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. |
Related posts
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.
January 7th, 2010 at 4:24 pm
I’ve always liked you week in review although I try to keep up with your blog posts on a regular basis. Seems I often miss, or more likely don’t have the time to digest and act on your comments when I first encounter them. That said, I fully understand the time it must take week after week. I don’t know how you manage all you do the way it is.
Earl Netwal´s last blog ..Creative Use of Clickbank as a Free Marketing Intelligence Tool
January 9th, 2010 at 11:49 am
Not only is it a New Year but a New Decade, seems that if we think we have seen changes in the past decade imagine what we will see in the next ten years. Some good and some….maybe not so good? Time will tell, it always does doesn’t it?
January 11th, 2010 at 7:45 pm
I also recommend Marlon’s newsletter. He packs a lot of information in each issue. Change is one of those things that is constant. There will always be changes, but in spite of that some things stick around, even if the method changes. For example, I haven’t seen anything yet that indicates that list building is going away. Maybe some changes in how it is done, but the concept and the necessity appear to be around for a while yet.
Lonnie Minton´s last blog ..Affiliate Marketing PLR Bundle with Private Label Rights