Targeting Your Offer
Well we have done an overview of the total system now it is time to get into details. We did cover mind set earlier at least to the extent that it will be covered here.
Picking your niche I referred you to a whole set of blog posts at Amplification Marketing News on niche research. No point in duplicating that series here.
Getting organized has also been covered. If you haven’t picked up Free Mind and gotten Bob Jenkin’s course you should do that now. It will keep you on track.
Now we get into the offer. There are 5 parts of this and we will cover 3 of the 5 here. The other 2 are already covered in an excellent manner by my good friend Soren Jordansen and quite truthfully there is not much I could add to what he already has available. those will be linkable from the list below.
- Who is your target?
- Why should they subscribe?
- Create a squeeze page
- Create a follow up series of emails
- Set up the tracking
The hardest part is understanding exactly who your target is. You want to attract the person who just needs more and more of what your topic is.
Okay lets look at a golfer for this example. I personally chase the little white ball around (can’t call what I do golf). However, that does not mean that I am not always looking for information and products that will allow me to improve to where it could be called golf.
What would I be interested in?
- A way to read greens better (gotta stop those 3 putts)
- A way to hit the ball straight (get a way for me to do that and you will make some money
- How to increase the distance I get when I drive (mine is pathetic)
These are just a few things that not only duffers like me would like to know how to improve but even good golfers would.
Now if this is the person you want to target what can you offer that will make me just have to have it.
Okay here is where you start to put your offer together. You can create any of the following reports.
- 5 Ways To Never Misread A Green Again
- 3 Easy Steps To Straighten Your Drive
- Add 20% More Distance To Your Drive In 20 Minutes
Now if this is a topic you love (you did follow the niche research didn’t you?) you can easily create a report like that. You can use Open Office and write the report and make it into a pdf for a free way to create this.
Or if you aren’t comfortable with how to format a report like this properly there are software programs that will walk you through a fill in the blank in order to create the report for you. One of the better ones I have used is Special Report Generator.
Now you are not limited to just reports. In this case maybe you have a new golf ball that will get me 20% more distance. You can offer to send me one. Would I sign up for that? You betcha.
See the item you offer can be a report, a physical object, a piece of software but the main thing is it MUST be something that your target customer just must have.
Now you need to create a squeeze page (a way for people to get on your mailing list with the offer they JUST MUST HAVE.) that Soren has covered and then a follow up email series that will allow you to continue to build the relationship.
You will need some type of list management software and for me the only choice is AWeber. They are one if not the best for delivery and they have great tutorials to walk you through the technical aspects.
Finally as you are setting up these pages you will want to include tracking. Google Analytics has some great tools that will allow you to do this and there are quite a few tutorials there to show you how to set it up. Leter you may want to use more robust services and we will cover those when we get to tracking.
Make sure that you are using different signup forms for each squeeze page that you use. This way you can track the results from each and see which works and which don’t. You also need to track the results from your follow up series. One of the reasons I recommend AWeber is that they can track all of your results from your follow up series and you can create and track the signups from each subscribe form you create.
Tracking is very important and needs to be set up from the beginning. You will always want to work on improving your offer as you go along and if you don’t have the tracking installed you won’t know what is working.
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Tags: aweber, bob jenkins, list mangement, offer, SorenJordansen, squeeze page, target
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
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“Tracking is very important and needs to be set up from the beginning. You will always want to work on improving your offer as you go along and if you don’t have the tracking installed you won’t know what is working.”
I couldn’t ageee more Mike. Even when you are first starting out, using free of low cost advertising, tracking is a must.
I rmemember when I started over 18 months ago now, being attracted to optin email blasters ‘Blast Your Ad to 100,000,00 Hungry Buyers.
Isn’t ignorance bliss
And I shot an ad out on a free one. But without tracking, didn’t really know how many hits, much less sales I made from that blast. Were they from the blast or from my other existing sources of advertising??
Who knows?
But the idea of blasting was still attractive (silly boy that I was then), and I joined a paid service.
But, luckily, I decided to add the tracking I had, but hadn’t used, from one of the companies I’m associated with.
Result? NO sales, and not even ONE hit!
That told me several things;
1) Blasters don’t produce worthwhile results
2) Some are scams
3) Most importantly – track everything!
AllanJames
(the StartBusinessMentor)