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Got an email response this week from a subscriber asking an important question and making a statement that made me think it was time to address this topic.

Now I am not quoting directly but I had sent an email out about a private label rights offering. The question was why would anyone want to use private label rights, doesn’t using PLR create problems with duplicate content and isn’t there a lot of crap out there.

Well unfortunately the answer to the latter part of the question is yes there is a lot of crap, junk or garbage out there. That does create a bad reputation for PLR as a viable help to growing your business.

That is one of the reasons I created a special blog to highlight how to use PLR effectively and to highlight those that create quality PLR products at The PLR Secrets. The key is to find quality producers and I list some of my favorites on that blog. Start with quality and the rest becomes not only easier but you end up with a better result.

The first thing to understand about PLR is that it is not a just drop in item. You should not grab an article pack and use it as is for blog content or website content. That might create a problem with duplicate content but it would not take much to adapt it and reword a bit and then use it.

Never use PLR as is to submit articles to article directories. You can rewrite them and use them as a basis for your own articles to submit. This way your research and your basic structure is done and it is easy to do.

The real way that PLR will help you is to use it for other purposes. Take an article pack and create a giveaway report out of it. Now there is no duplicate content problem and you have a way to build your list.

Use that article package as the basis of an e-course or follow up email series. Convert them into videos or audios. Submit the videos to the sharing sites and the audios to the podcast sites. These are great ways to generate more traffic. All of these are easy to do if you know how and you can get step by step instructions on how to do that in Sunday Night Cash Plan.

With PLR products you will need to edit them a bit. Add in your own graphics and personalize the whole package. Tweak the sales letter. Most sales letters for PLR products are weak and you can make them better easily. If you are unsure how to take a product package to a product for sale I recommend you check out PLR Tutorial Videos.

The key is that private label rights can save you time but you do need to put some effort into it. That effort can and will come back to you many times if you use them properly.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably.

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Technorati Tags: blog, plr, Private Label Rights, quality producers, subscriber, traffic, website content

Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.