Outsourcing Your Video Marketing
So you’re not a technical or audio/video whiz, or you’re so busy with your other business management tasks that you know you need to outsource your videos if it’s ever going to get done. It is possible to outsource your video successfully. But like any outsourcing you do, you need to prepare and be aware of who you are hiring.
Here’s what you need to keep in mind when hiring a freelancer for your video marketing:
Know What You Need: If you don’t know what you need from your assistant or your marketing, how can you expect anyone else to know? If you can describe exactly what you need from your assistant then you will have a great chance for getting just that back from them when the project is completed.
Check Their Video Portfolio: Check the abilities of the person you’re considering hiring to see if their style suits your needs. Ask for references – and check them!
Prepare Materials and Logins: If there are specific materials and login information your assistant will need, it will save you a lot of time if you prepare everything ahead of time. If your assistant needs to email you every time they need something, you’ll hold up the process while they wait for you to respond.
Find Reference Examples: Locate a few videos with the look and feel you like and forward those to your assistant. This will help your assistant make sure they’re clear about what you’re looking for.
Ask For Referrals: Asking for referrals is a great way to find qualified contractors. If you see a video online that you particularly like, contact the site owner to ask who created it. You’ll know what kind of quality you’ll be getting when you hire this way.
Be Open to Suggestions: Your contractor is an expert, so be open to suggestions from him or her. Explain your high-level goals, and then let them do their stuff.
Having a great team member or even a full team to handle your videos can be a real load off your mind. Just remember that successful outsourcing requires a careful blend of preparation and clarity on your goals, and willingness to let go and let the experts take over. Once you hit that sweet spot, you can cross one more thing off your To-Do list.
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.
July 7th, 2010 at 6:19 am
And it works like a charm Mike
When you find the right people to do it for you and provide them with tools to do it. I personally purchased the Pro version of http://www.screencast-o-matic.com/ and now my employee simply creates videos on a fly 
Alex Sysoef´s last [type] ..For Those About To Spam- I Salute You-
July 8th, 2010 at 8:23 am
I haven’t used outsourcing yet. But I’m looking into it. You list good points to consider and to prepare before considering outsourcing. Just wondering how much the cost is compared to using or hiring employees…
Fred Lotgering´s last [type] ..What Are They Saying About You
July 8th, 2010 at 8:30 am
Well with outsourcing you can have a full time employee or just pay for the things you need done. Depends on your business model and what you are outsourcing.
July 8th, 2010 at 6:09 pm
Great post as I am one of those late comers to video. I think it would be so much better to find that right person who could assist with putting those things together. You have presented some good ideas with which to work from and it would be worth my time to investigate it more. Thanks.
Andre Arnett´s last [type] ..All About Affiliate Programs 101
July 13th, 2010 at 7:48 am
Very interesting post especially considering the rise in the need and use of online video. Outsourcing video production is becoming more and more prevalent. Good post