Blogs, Squids, Hubs, Faces, and Bums – Repurposing content
Interesting title to say the least and probably a bit confusing. Could have just called it using and repurposing content I guess but it wouldn’t be as much fun or curiosity arousing.
To the search engines content is king. PERIOD.
You can generate a lot of very targeted free traffic using content. Now I did not use quotes around free this time on purpose. That is because using content although it does take time it can continue to drive traffic day after day after day from the one effort.
Yep not quite free but definitely something that can have great leverage.
Lets be clear this will be an overview of these topics. After all I have another blog that just answers questions on one little piece of this puzzle (WordPress) 3-5 times a week and has for a couple years.
Using content is probably the best way to generate traffic on a continuing basis. This may seem a bit overwhelming at first but..
Do one thing at a time and it will grow for you.
Before I start I am going to make an extremely strong recommendation. Get and apply Marlon Sander’s Evergreen Traffic. He paired with the Queen of Free Traffic – Tinu and it is my number one recommendation for anyone that is going to use the various Web2.0 resources.
First you need to have done some good keyword research. That has been covered in depth previously.
All of these pieces are going to link to your squeeze page which is the start of your system. (You do have a squeeze page, right 
?
Personally I like to start with a WordPress blog on a domain that I own. They are easy to get set up right and that is right behind the squeeze page as the center of the web I am going to create.
Everything on that blog will push people to the squeeze page.
In addition I will use a variety of free services to create a network that will help promote that blog and ultimately the squeeze page. I did a good article as a guest blogger about it at Using Free Resources To Increase Your Blogs Traffic.
Doing this is not exactly rocket science and you can use the same content in multiple ways. Lets take an example. You create and /or purchase a solid content article of 1000 words. (We are not talking PLR here but if you are a decent rewriter that would work too.)
The reason I like a long article is that I can split it into pieces.
First take the beginning and bring it to a conclusion and use it to submit to various article directories. Personally, I like to use Isnare and pay them to submit it. At $2 or less an article the time savings is huge and the results are multiplied.
Use the signature file to send people to part 2 (the balance of the article) on your blog. This is a tip I picked up from John Taylor and it works very well.
Rewriting a small piece of it and it to the Squidoo lens you are using to promote your blog and squeeze page. Rewrite a different section and add it to your Hub page that is doing the same.
Post on your free blogs about the great article you found at one of the directories on your topic. (Yours of course and to the second part on your blog.)
Add your blog’s RSS feed into your Facebook profile and other social sites that allow it.
Take the original article you submitted and rewrite pieces to target specific keywords on your blog.
Want to take it up a notch go get a free piece of software called Audacity and read your article and add it as a podcast to your blog with Pod Press.
Now lets count how many things you created off of one long article.
- An article submission
- 3-4 blog posts
- addition to your Squidoo lens
- addition to your Hub Page
- links form the various free blogging sources
As you can see if you repurpose content you can use it many times over. Get enough of these articles and you can create a free report or even an ebook product to give away or sell. This can be a great unique product if you participate in Giveaway promotions.
Buy the original from someone that writes well and you can literally only spend an hour or two a week to keep adding traffic to your system. If your system is properly functioning you can afford to buy this content and turn a profit. I have added a mind map below to show the process. Sometimes pictures are more valuable than words.
The ultimate goal is to have someone do all of these steps for you and still turn a profit. You want to try from the very beginning to pull you out of the work flow asap. When you are profitable you can pay to have these steps done. This will allow you to easily add more and more little income streams.
As always your questions and comments are welcomed.
Mike Paetzold
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.
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