Automate and duplicate
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We are almost done the overview stage of this series of posts on business building. Already you have gotten the proper mindset, gotten your self organized, picked your niche, created a killer offer, drove traffic and have been improving your results by testing and tweaking.
Now it is time to ramp things up. If you were using free traffic sources it is time to spend money buying that traffic if for example you are using a traffic exchange.
You should already have the beginning of your matrix and be able to answer how many pages for a sign up on average and what each signup generates in the warm up series. If you don’t then you are not testing and tweaking yet.
These are the figures that allow me to create a post like the one that started this whole series about why you should not surf traffic exchanges. Use them - definitely. Waste time surfing them -NOT.
If I can get a return or profit quickly from buying traffic I can now ramp up what I am doing and grow my business much quicker.
Now if you were using other sources like article marketing, blogging, etc that can also be time consuming you can spend money buying that content or higher someone to actually do the submissions, create the posts, do the RSS submissions etc.
If you are using PPC you can look at raising your spend or if you have just been using Google you could add Yahoo and MSN. Maybe try some of the smaller PPC services. Anything to get as much traffic as you possibly can because you have the hard work done and have created a profitable system.
The big reason for doing this is so that you can take a lot of the time you are spending and start a new system. Now that you know the process you just need to manage your current system and have the time to start building a new one.
Now you have the over view of the whole process we will be going back into more detail on the various parts to flesh this out.
Your comments and questions are welcomed.
Mike Paetzold
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Tags: automate, duplicate, know matrix, offer, testing, testing and tweaking, traffic, traffic exchanges
June 17th, 2008 at 2:31 pm
Hey Mike,
I’m a fellow “tweakster” and you’ve hit the nail
on the head with the entire overview series!
Can’t wait for the meat and potatoes!
Jeff
June 17th, 2008 at 4:19 pm
As I read the part of your post where you said “spend money buying that traffic” I couldn’t help thinking ‘why do a large number of, particularly new, online business owners shudder at the thought of buying traffic?’
I’m widely known as the master at using free traffic sources as part of my advertising strategy, but I’m careful not to let it consume too much of my time (remember what you save by using free sources, you will pay for in time spent)and use a budjeted amount of money each month on paid advertising as well.
Is the reluctance to pay for traffic the result of a low budget, or a lack of good business sense and time management skills?
Cheers
AllanJames
(the StartBusinessMentor)