Automate and duplicate – the final step
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This is the final post in the business building series. Testing and tracking was the most important piece but this is where you get the leverage from that effort.
Now that you are testing and tracking you can develop the information to really leverage what you are doing.
You should have these figures now available to you.
- How many page views to get a signup
- How much your initial email series makes for you
Now you can start to automate the process. In this case we will discuss traffic exchanges but the process is the same if you are using ezines, article marketing, blogs etc.
You should have a number of page views per signup so divide 1000 by that number. Divide the answer into the cost of 1000 credits at the te you are using to get that rate. That will be your cost per subscriber.
Example – 120 pages per signup – cost of $8 per thousand
1000/120 = 8.33
$8.00/8.33 = $0.96 your cost per subscriber
Now take the number of subscribers you got last month divided into the commissions you received from the programs in your warm up series. This will be your income per subscriber.
Example – 320 subscribers – 396.80 income
396.80/320 = $1.24 your income per new subscriber
In this case every time you get a subscriber you net $0.28 after they go through the warm up series. Now some of your credit purchases will be more and some may be less but you now have a system that can consistently return all your money spent advertising through your warm up series and then some.
Now it is just a case of keeping track of your results each month and spending more each month to generate more subscribers.
Here is the key though you now have the time to start working and tweaking a new offer or a new product to sell to those people you already have. You have created the first relatively hands free system now it is a matter of rinse and repeat.
Now you can spend your time doing things to expand your business rather than spending your time generating traffic.
This series of posts will be turned into an ebook and expanded a bit. If you would like a free copy when it is done make sure that you have signed up for the notification list on the upper right.
As always your questions and comments are welcomed.
Mike Paetzold
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Tags: business building, email series, metrics, traffic
