Are you wasting valuable real estate in your list building?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Think about all the pages you use in your marketing system. Now I usually make sure I use them all. At least I try to ;-). A review last week showed me some gaping holes I had left open by hurrying.
It wasn’t that I did not know better. We are all busy and sometimes too busy trying to get this and that done. We sometimes just overlook the obvious.
For an example - I have been setting up some email follow up series on a few Clickbank products from a membership site I belong to. Now I receive the emails as part of the package so it is quite quick to set up. Sometimes, because it is easy we forget to do the whole job. If I had been creating them I would have been thinking about the pages that needed to be set up.
Instead, because it was “easy” I was more worried about trying to get them up and running, get the Adwords campaign working properly, test various ads and keywords and track the conversions.
What I didn’t do in my hurry is to set up the little things. I found that all those subscribers were going to the default page from my autoresponder when they clicked submit. To make it worse I was paying to get them and not taking every advantage of getting a return on my money. Boo hiss on the Old Bald Guy.
Yep, I copied and pasted the emails in but I forgot to take the time to create a custom page to explain that they would have to verify their email to receive the series they signed up for. More importantly, because it wasn’t my page I couldn’t have a little ad to pick up an extra sale or two every so often.
This is one of the easiest ways I know to add a sale if you match the product with the offer in your email series. Normally, this is a no brainer for me. But we all know the old saying - haste makes waste.
I have a variety of Resell Rights Products that I can usually match something to the topic of the email series. I prefer it to be a relatively inexpensive product that people will buy on the spur of the moment. Even $5-10 products add up if you are driving traffic to build your list.
The other thing is that I did not set any of these series up to show my co-registration page. Dumb, dumb, dumb. Having my co-registration page show once people verify their email address has normally added an additional 20-30% of any list I have been building.
Well, I quickly realized that my haste was costing me big time. I started fixing these little leaks. The first week it made me enough extra money to be able to order extra co-registration credits and get more subscribers without coming out of my pocket. Of course I do make sure that all those co-registrations will also get a chance to make an impulse buy ;-).
If you are building your list (and you should be), make sure you are not overlooking these little holes in your marketing plan. You will be surprised at what a difference it can make in your bottom line.
Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.
You may use this article as long as it is used in its entirety and the links are maintained. If you have rebranded Opt In Master Course you may substitute your link for mine.
