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If you want to cut through the clutter and reach your ideal target audience, so you can get your message in front of millions, then I have some great news for you!

Impact Factor

You see, Ken McArthur has just published a book that is perfect for people who are on a mission to be among the most successful entrepreneurs in the world.

In fact, even internet marketers, CEOs, and champions of worthy non-profit organizations need to be successful. But what do all these people have in common?

Right! They all need to reach an large audience.

David Shenk, in his book “Data Smog: Surviving the Information Glut,” states that in 1971 we were exposed to an average of 560 advertising messages per day. By 1997 that number had grown to over 3,000.

Today conservative estimates put it at over ten thousand!

That’s each and every day!

Think about it: Every time you flip through a newspaper or magazine, you encounter hundreds of ads. Add to that everything from TV and radio ads to product placements, billboards, direct mail and postcards, ads on the Internet from every direction (an hour of surfing on the web can easily yield more than a thousand ads), ads on the sides of trucks, vans, signs hung on telephone poles, telemarketing ads, door-to-door salesman, the list goes on.

You can easily see how they add up quickly!

Everywhere we turn we’re being bombarded with ads from any and every direction.

And that’s a BIG problem.

It’s one of the reasons why businesses that always found it easy to turn a profit are starting to see their customer base dry up.

They’re finding it increasingly difficult to maintain their growth, even seeing income they once took for granted shrivel up and die.

And forget it if you’re a newcomer to the entrepreneurial world.

The odds are stacked higher against you than they ever were in the history of mankind!

But more importantly, they need to cut through all that clutter out there and get their message delivered, and more importantly acted on!

Ken McArthur, just spent a solid year researching and mastering the problem of how to get your ideas, products and services noticed, and make sure that people spread your message to the masses so that you can have a personal impact in a world that doesn’t always want to pay attention.

Ken is about to share exactly what he discovered in his new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

In fact, there is only 1 day until Ken’s massive book launch and the launch of Ken’s totally unique Impact Mentoring System.

Ken surveyed THOUSANDS of people to set up his system through the MBS Internet Research Center.

On launch day Ken is handing out thousands of dollars worth of bonuses and even zero cost tickets to live events to people who order his book, but even if you DON’T want Ken’s book, you can still make out like a bandit and invest NOTHING.

Ken is handing out some amazing tips and resources, with audios and videos from some impact building experts which you can download INSTANTLY right now.

Impact Factor

But here’s something even better …

Ken is letting me invite you to a FUN-FILLED Pre-Launch Party on Monday, May 12th at 9 PM Eastern Time.

Ken will be unveiling a bunch of new surprises and some great prizes with some amazing TOP-LEVEL guests answering all your questions about creating impact and reaching a mass audience in a great marathon “pick their brains” session.

Frank Sousa will be there.
Michael Angier will be there.
Brendon Burchard will be there.
Dave Lakhani will be there.
John Di Lemme will be there.
Stuart Tan will be there.
David Hancock will be there.
Scott Paton will be there.
Warren Whitlock will be there.
Jim Donovan will be there.
Jason Henderson will be there.
JP Maroney will be there.

And that’s just a few of the amazing people.

YOU SHOULD BE THERE TOO!

Register right now, because there are only 200 slots maximum and Ken has a HUGE number of joint venture partners who are promoting this event. After all Ken is the creator of jvAlert Live, so you know that there will be a bunch of excitement.

Impact Factor

You can attend from anywhere in the world via phone or webcast.

There is NO way to lose on this one, unless you wait.

Get started right now at:

Impact Factor

See you at the launch party!

Mike Paetzold

Technorati Tags: book launch, brendon burchard, dave lakhani, Impact Factor, jason henderson, ken mc arthur, scott Patton

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One of the biggest differences in my personal business came when I attended my first seminar in November 2005. At that point I had been puttering around on line for 5 years and was turning a profit but was very far from being able to leave my job.

Within two months I had launched my first program with a partner that I met there, 10 months later I left the JOB. I have never looked back.

You hear a lot of successful people telling you to get out to a seminar. There is a reason for that. (Now I won’t say you can’t make it without doing this but… It does make it easier and faster.)

Here are 3 reasons why you should.

1. It builds a network of people that are serious about business. How much support do you get from the people around you. Most of them have no idea what you are talking about or why you would even want to do this.

I never talk to my Mother even today on Mother’s Day that she doesn’t ask if everything is okay. She still can’t fathom that someone could earn money from home using the internet.

2. The chance to talk to your peers. I can’t count the number of ideas I have gotten from just a conversation with someone at an event. One idea from a short discussion with Alan Bechtold in Orlando this year caused a huge shift in my mindset.

3. You will find sources for the things that you need. Now this may be a partner for a project, a source for graphics or programming, a new affiliate for your products or many other things.

Personally I try to get to 3 or more such events a year. They are that powerful to my business that I usually make 3-10 times what I spend from each event.

Now if you are in the central Pennsylvania area I would love to get to meet you and start a local mastermind group. These are also extremely powerful. Contact me if you are within 50 miles of Hazleton.

One of the excuses I always hear is the cost. With travel, hotel and admission it can add up quickly. The Orlando trip probably cost me a bit over $2000.

Even the upcoming seminar in Philly for JV Alert will cost me over a $1000 and that is really close for me.

That is why I am happy the Focus Seminars will be doing their half day seminars up and down the east coast this year. If you are within driving distance of one I recommend you grab a ticket. At just $20 a session it overcomes the cost issue.

Check out the full list at

Focus Seminars

I intend to attend the one in New York and may go to Philadelphia too. (Going to NY because a good friend is flying in from Denmark for it on his way to another event out west.) Yes meeting people face to face, even those that I talk to and do business with on line regularly is that important to me.

Even if you can’t make any of those do take the time to get out from behind the computer and look for seminars that are in your area. Stretch your comfort zone and you will be surprised at what will happen to your business.

Mike Paetzold

Technorati Tags: meet people, network, seminars

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Have been lax here with the Week In Review because of projects I am working on. I thought it would be a good idea to review some of the better free offers that I feel supply good value. There are tons of them around but these are ones that I feel give you great value for the free offer and break down some of the barriers that stop you from succeeding.

Now being a believer that there is no such thing as a FREE LUNCH there is always a marketing reason behind someone giving you something for free. Look at the free offers and think about the process each uses. Starting to pay attention to how these are constructed will start you towards thing like a marketer. A necessary skill to succeed. Most will have an up sell or one time offer and if it is something you need and fits your business these can be quite valuable and are usually a great deal for you.

Email Promos Exposed - Email marketing is the key to the vault for everyone working online and Michael Rasmussen has some great content here that walks you step by step through how to do it effectively.

Free Website Creator - A very good HTML editor for getting your pages on line easily. This will allow you to overcome one of the major hurdles most people face in getting started.

Instant Squeeze Page Generator - Creating squeeze pages is one of the items that stop people from starting their list. This will allow you to create a squeeze page in a point and click fashion. I even have a video on using this on You Tube so you can see how easy it is.

Squidoo Secrets - Bob Jenkins is one of my mentors for using this great service. The free audio walks you through the basics but you really need to look at his upgrade on this one.

Discover Cpanel - Most good web hosts use Cpanel and the learning curve can be steep. These are great step by step videos that take a frustrating item and make it easy to understand.

MyCCBlog - A great free blog service that will allow you to have a search engine friendly blog that will allow you to start generating free traffic.

Videos For Beginners - 12 free videos that will allow you to watch exactly how to do some of the tasks that you know you need to do but don’t know where to start.

That’s all of the free items for today but if you are already marketing on line, have a website or a blog here is something you really need to consider.

Marlon Sanders found one of my early mentors who had disappeared from the web due to health problems. Tinu tried to retire but had a problem. She could not stop the traffic she was getting. Even after doing nothing for a year she had sites that were getting over 3000 hits a day. That was not a typo either it is three thousand.

Check out Evergreen Traffic System and discover how you can duplicate her methods for yourself. I am and have already seen a 10% increase in traffic on the one site I have applied just one of the techniques to 3 days ago.

Mike Paetzold

Technorati Tags: blogging, cpanel, email marketing, free tools, list bnuilding, squidoo, training videos

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Late yesterday afternoon I got an email from Marlon Sanders. Nothing unusual there. I follow Marlon regularly.

My surprise was that as soon as I started to read it I said “Oh my God - She’s back.”

Now he hadn’t said a name but I knew immediately.

See when I was starting out with blogs I came across this lady that was teaching traffic techniques that no one else was. She is one of the people
that pointed me in the right direction for getting traffic and making my blogs work.

Needless to say I immediately clicked the link to buy this new product from Marlon.

Now she hasn’t been active sine the end of 2006 and if you go look at the page you will see that her traffic had become unstoppable even now in 2008.

Evergreen Traffic

So last night I started on this immediately.

3 hours later I had an action list for my sites from items I had never thought of using.

Pay particular attention to what she says about RSS at 18:40 in part 2 audio. This alone was worth the price.

Evergreen Traffic

The information on using article marketing really turned on a few light bulbs for me and no it is nothing like Bum Marketing.

Make sure that you are paying real attention at the53 minute mark of part 1. Again, many light bulbs went off and I decided to climb the tree.

Don’t worry once you listen you will understand.

Evergreen Traffic

If you have a blog or any website, are willing to put in some effort this is an absolute must for you.

If you don’t your competitor will and the traffic system this will build is unstoppable.

Evergreen Traffic

Still reading? Not me I am busy implementing what I just discovered. Why aren’t you?

Technorati Tags: evergreen free traffic system, free traffic, free traffic system

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If you’ve been online for more than a month, you’ve probably been hearing about Web 2.0 and perhaps you’ve already seen Squidoo.

At one point, the best site to learn from about Squidoo was a site called Squidoo Secrets.

It helped over 13,000 people get started with Squidoo, including me, many of whom put into action Bob The Teacher’s lessons correctly, continued to work on their lenses, and saw great results.

Unfortunately, with all the changes at Squidoo since last summer, the site became a bit out of date.

To be honest, I was disappointed.

But, now I’m excited to tell you that Bob’s back - and Squidoo Secrets is better than ever!

Recently, Bob held a live, virtual workshop with about 40 people who learned how to use Squidoo from Step 1.

Bob taught them via online webinar, using his screen and his professional teaching skills to deliver an awesome workshop.

(I wish I could have been there, too!)

The good news for you and me is he recorded all 8 sessions of the workshop, and he’s just released them for you and me to learn from.

It’s Squidoo Secrets 2.0, and it’s impressed me so much I had to write about it and recommend it here.

==> Squidoo Secrets

Bob offers three courses of study, and the first one (the Apprentice) is free so you can test out if Bob delivers like so many others say he does.

I know this will help you, and I expect to see your results on Squidoo very soon!

Mike Paetzold

p.s. Yes, Bob will offer a more advanced course on Squidoo that I highly recommend.

In addition to the e-course and initial, in-depth lesson you receive with the free program, the Kraken Hunter and Super Kraken memberships gives you a comprehensive set of videos, audios, and print resources to learn everything faster.

==> Squidoo Secrets

And by everything - I’m not exaggerating!

Technorati Tags: squidoo, squidoo secrets

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