4 Must Haves For A Successful Affiliate Promotion
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Just finished a promotion for Jimmy D Brown’s Multiple Streams Theme which is no longer available but there were some lessons to be learned from it. Successful promotions usually have similar features in play and making sure that you take advantage of them makes a difference.
The best have…
- A great product to start with
- Your personal knowledge of the product
- Something unique for your offer
- A deadline
Now lets look at how each of those came into play on this offer.
Great Product
The product was a quality premium theme and you can see it here on my blog as it is the theme I am using. The price was very reasonable and it made it very easy to recommend it. This is the biggest factor in a successful promotion. The old tale that you can put lipstick on a pig but it is still a pig is very true.
If you don’t start with a great product you are doomed to fail.
More importantly you lose credibility if you try to promote something that is not quality with your readers and subscribers. Which brings us to the second biggest factor.
Personal Knowledge
I bought and was using the product so I knew exactly what were the good points and the bad points to the product. Now if you are a great copy person maybe you can create excitement about something you are not intimately familiar with but I am an old bald guy and for me to really get excited and convey that excitement I need to know the product and really like it.
It has to have value for the people I recommend it to and quite often I will tell people who it is for and just as important who it is not for. Without knowing the product this is impossible to do.
These first two are absolutely necessary for any successful promotion. Skip these at your own peril.
Something Unique For Your Offer
This can be the difference between an okay promotion and a very good promotion. If you get this right you can easily double the success of your promotion.
In this case I took the flaws I found in the theme and the things I did to edit the theme and make it work the way I wanted and created a report as a bonus. Jimmy’s affiliate program is on Clickbank and he has tons of affiliates that would be promoting this offer.
This made my offer unique and as I am known for my WordPress prowess it added even more credibility to the report with my readers and subscribers.
This gave people a reason to buy it from me and not all of the other affiliates because that was the only way to get the bonus. The bonus caught the attention of Jimmy and he mentioned it on his blog and people went looking for the bonus and it did add sales for me from sources I would not have had access to any other way.
A bonus that helps people consume what you are selling or make it better or more complete is the key. Too often I see huge packages of bonuses for launches that have nothing to add to what the offer is. Those marketers make it easy for me to unsubscribe when they do that.
A Deadline
One of the reasons so many people do the product launch thing is to have deadlines. It creates a reason for people to take action now. That is so important to get people to make a decision.
In this case, Jimmy only had the offer open for 10 days. To understand how deadlines work half of my sales took place on the LAST day. Only when they HAD to make a decision did they decide if they really wanted it or not.
Now if you are promoting evergreen products (my preference most of the time) you can use your unique bonus as your deadline. Only offer it for a set amount of time.
Marlon Sanders is an expert at adding special limited time bonuses to his offers. If the product owner isn’t doing it you can with your bonus. It just needs to be a legitimate believable deadline.
So there are 4 items you must have to maximize an affiliate promotion. Skip any and you are leaving money on the table.
Want more tips on successful affiliate promotions?
Check out Doug Champigny’s new Affiliate Marketing Powerstart Course. An 8 week course to show you exactly how to become a super affiliate.
About the author
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Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. |
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Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don't personally believe in and I welcome your questions and feedback.
